In Google Analytics 4, Bounce Rate is the percentage of sessions that were not engaging. In other words, Bounce Rate is the opposite of Engaged Sessions. In Universal Analytics, on your site where users viewed only one page and triggered only one request to the Google Analytics server.
The Bounce Rate calculated in Universal Analytics is a reasonable measure sri lanka whatsapp lead of site engagement, but becomes less useful as sites and apps change. For example, there may be a situation where a user views a single-page application (SPA) and then leaves without triggering an event. In this case, a Bounce is counted.
Additionally, the Bounce Rate calculated in Google Analytics 4 provides a more useful way to measure how much customers are engaging with your website or app. For example, if you run a blog, you might not care about how many customers visit your site, read your blog posts, and then leave. You might be more interested in how many customers visit your site, don't find what they're looking for, and then quickly leave.
Bounce Rate is the percentage of all sessions
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