And in the stories?
visibility : using hashtags allows you to appear in the highlighted stories associated with that term, thus reaching new users
interaction and engagement : they can encourage users to interact and use the same hashtags in their content, increasing the sense of community
Theme preview : they provide czech republic phone numbers a clear indication of the theme of the stories, allowing users to immediately understand what will be discussed
brand awareness : branded hashtags are essential for increasing brand awareness. Remember to use only one branded hashtag at a time and do not include it in every story.
How to Use Hashtags on TikTok: Few , but Good
Even on TikTok, “ less is more ” when it comes to hashtags.
As on Instagram and other social platforms, hashtags on TikTok help group content together and make it easily discoverable for people searching for specific topics.
With over a billion monthly active users, it’s crucial to stand out in the sea of content being created every day, and strategic use of hashtags can be an effective way to do so.
For example, the “ For You ” section of TikTok (probably the most used) is different and unique for each user and is personalized by the algorithm based on their preferences. Using the right hashtags increases the chances that the content will be shown to a potentially interested audience . In fact, hashtags are among the main indicators that the algorithm uses to understand the theme of a video. When relevant and specific hashtags are used, the algorithm recognizes them and increases the chances that the content will be shown to an audience interested in that theme.