The ‘creator economy’ will grow and change

[robiulhasan]

tors independence from platforms, developers the freedom to build, and users a choice in their experience."

As brand awareness becomes more of a focus on social media (as opposed to pure lead generation), marketers need to find creators that have a voice and fan base (small or otherwise).

It can be a challenge for brands to create content that engages customers in a time-starved world. That’s where content creators come in and that doesn’t mean high-level influencers. It can mean employees, c cell phone number list philippines ustomers, or even subject matter experts in a niche area.

“Since COVID we've seen a new social media culture that focuses not on the number of followers, but on the content itself, in this era of what they're calling ‘recommended media’. I believe this pushes brands even more to work with influencers and content creators,” says Neal Schaffer, social media leader, and author.

The emergence of content creator funds on TikTok, YouTube, and Twitch means there’s an incentive for creators to put time into creating content a brand could take advantage of.

" 30% of 18 to 24-year-olds and 40% of 25 to 34-year-olds consider themselves content creators "
- HubSpot’s 2022 State of Consumer Trends report
2. B2B MARKETING TRENDS