Include user-friendly URL structures

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Take a close look at your URL structure before publishing your blog post. Is it filled with empty words, unrelated to the topic of the post, or is it long? If so, you may need to rewrite it before it is published.

The URL structure of your web pages should make it easier for your users to understand the structure of your website and the content they are about to view. Search engines prefer web page URLs that make it easier for them and the website users to understand the content of the page. If we want to read the sales section all we need to do is change the URL from “advertising” to “sales”:

SEO friendly URL
This URL structure helps you understand that “marketing” and “sales” are smaller sections (known as subdirectories) within the larger blog. You don’t need to modify your blog post URL once it’s published. That’s the easiest way to hit the city in malaysia list metaphorical “reset” button on your search engine efforts for that post. If your URL is less descriptive and no longer follows your style or brand guidelines, the best thing to do is to leave it as is. Instead, modify the post title using the guidelines we covered above.

Link to related blog posts:
You may know that backlinks affect your blog site's ranking in search engine results pages, and that's true. Backlinks show how trustworthy your website is based on how many other relevant websites link to yours. Linking to your own blog posts can have a positive influence on your blog website's ranking.


Inbound links to your content help show search engines the relevance or validity of your content. The same goes for internal linking to other pages on your site. The best practice is to link to that page on a web page if you have written about a topic that is mentioned in your blog post in another blog post.

For example, you can include fabrics as a topic if your blog is about fashion. Including a hyperlink from a blog post can help both posts become more visible to users searching for these keywords. As a result, you might even see a boost in search engine results pages. The search engine optimization panel automatically recommends linking to other internal resources on your website. You can consider this as a solution for your search engine optimization while also helping your users learn more from your content.

Review metrics periodically:
The free Google Search Console includes a section called Search Analytics Report. With the help of this report, you can analyze clicks from Google Search. It is useful for deciding which keywords people are using to find your blog content. You can also learn how to use Google Search Console by reading this blog post and checking out Google’s official support page. Don’t forget that many content marketers struggle with improving their blog posts for search.

The reality is that your blog posts won’t start ranking instantly, it will take some time. However, you will reap the rewards in the form of traffic and leads in the long run if you publish blog posts regularly and consistently optimize them for search while maintaining an intent-based reading experience.

Organize by topic group:
Nowadays, most of the blogs are structured in such a way that SEO experts in India and bloggers have worked to create standalone posts that rank for specific keywords. This makes things difficult and cluttered for the blog visitors in exploring the precise information they want. When multiple blog posts are produced on similar topics, it also leads to competition between URLs in search engine rankings. Now, the solution is the topic cluster model to rank in search.

You can select the general topics you want to rank for in order for this model to work. After that, prepare content based on particular keywords related to that topic, all connected together to create comprehensive authority in search engines. Particular topics are surrounded by blog posts on the best topic, linked to other URLs in the cluster using hyperlinks. This model uses a more deliberate website architecture to link and set URLs together to help more pages on your website rank on Google and to help searchers find information on your website effortlessly. This architecture consists of three components: cluster content, hyperlink pillar, and content.

Post evergreen content:
Make sure that it is evergreen content while writing and planning your blog posts. It means that the content is about topics that will remain valuable and appropriate for a long period of time. According to the best digital marketing agency in India, evergreen content is important, let’s take a look at a few reasons:Reasons to create evergreen content

It will help you sort over time.
Provides fixed amounts of traffic coming to your website or blog.
It will also help you generate leads over time as a result of the traffic you generate frequently.
All blog content should be evergreen, whether it is an FAQ section, a long-form article, a tutorial, a how-to guide, etc. Even the images you use in these posts should be evergreen. You can check out this blog post for ideas on evergreen content for your website.