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Yes, people are back to meeting in person and shopping in physical stores. Furthermore, the online markehas become more demanding and competitive, which challenges retailers to differentiate themselves to sell more in e-commerce. However, purchases in e-commerce remain strong: in , online sales revenue reached r$ , billion. How can your business be useful to the consumer athis time? We know thayour business may be going through a difficultime, as are many other companies, due to the containmenof customer spending.

And all you do now is look ayour cash flow and your saudi arabia whatsapp data finances, right? Buperhaps the bessolution athis momenis to turn your gaze outward, to the consumer. This way you can understand whais going on in the market, in people's minds, and understand how your business can be useful. By being consumer-centric, you will probably discover ways to improve the situation.

Iis by focusing on consumer behavior thayou realize the need to migrate your efforts to the interne— after all, they are shopping there. This is also how you understand which categories are being mossoughafter to meepeople's currenneeds. This is whathe numbers we showed before help you do. Keeping an eye on consumers, you also understand thaiis necessary to adapthe tone of marketing, respecting the scenario they are experiencing.