It is interesting to see that this is not confused with Inbound Marketing or philippine phone number lookup Lead Generation and that it is even above “selling, as the sole purpose”, all of which are very important.
Reduce investment in Podcasts, Audio content and Augmented Reality.
Let's be honest, this B2B digital trend for 2022 advocated by Hubspot caught our attention and we don't entirely agree.
The short-term efficiency (but not utility) of investing in audio formats and augmented reality technology in B2B is not high, so it is advisable to take it easy over time and readjust the investment. The time, effort and cost of making all this profitable takes time.
Still, testing Audio content during 2022 may be a great idea as it will undoubtedly be a very important trend in a few years, as we and none other than Gartner think.