Add CTAs
Emails are no longer just used for increasing brand awareness. Rather they are used to trigger some call to action – to visit your website, buy your products or share in social media. The best way to make your CTA stand out is to use buttons so that they are immediately visible on opening the email.
Mobile Optimized
Although interactive emails are us phone number list an upward trend in 2017, to increase the open rate it is important that all of your emails should be optimized for mobile devices because more email are read on Mobile than on desktops/laptops.
Know the right time
As important is the subject line to make the prospect/customer open your email, the timing is also that important. Knowing the best time or the best days to send emails will ultimately lead to more opens and more clickthroughs. Coschedule did a study which resulted in Tuesday being the best day to send email campaigns by email marketing managers.
Finding a Job as an Email Marketing Campaign Manager
Now that you know what all makes a good Email Marketing Campaign Manager, it is important to get a job to test out your skills. For an entry-level role companies may look for any email marketing certification in your resume. But for a senior position, prior experience mentioned in Email Marketing Manager’s resume works.
This is because regardless of the industry worked in, an individual will understand the different terminologies, performance metrics, timelines, and common mistakes in running the email campaigns which can only be learned by doing.
Email Marketing Manager’s salary also varies as per the prior experience of the individual in email marketing. But be assured as the role of email marketing campaign manager demands a lot of expertise, skillset, and focus, it is a high paying job as compared to other digital marketing jobs.