The Data Controller can be defined as:
The person or body who determines the purposes and means of processing personal data. In plain English, you decide what the data is for – and what’s going to happen to it.
The Data Processor can be defined as:
A person or body who is separate from the data controller (i.e. not an employee) and who processes personal data on behalf of that data controller. In other words, the controller gives the processor a specific job to do – and the processor does it.
It is important for a digital marketer to know when they play either or both of these roles every time they deal with data in their roles.
Legitimate business interest
“Legitimate business interest” means that there must be a clear reason for the business to collect and pro