Our experience is primarily in
marketing strategy
advertising, and
content creation
Our client base is predominantly Western, and two-thirds are SMEs; however, we also have worked with companies in China and elsewhere.
We hope this content is useful for you whether you do malaysia number the marketing work yourself, consult us, or have us do the work for you.
And, unlike many blogs in 2024, none of this is regurgitated content written by AI.
Baidu and Chinese Search Marketing
Baidu can be a powerful tool to drive targeted traffic for your business through their advertising platform and organic search (SEO). While it’s often called the “Google of China,” there are many differences between Baidu and Google.
A Tour of Baidu (2022)
Who is Using Baidu (2023)
Chinese Search Habits and Search Engines (2024)
Baidu search advertising:
Baidu Pay Per Click Search Advertising Guide (2024)
Baidu Ad Formats (2024)
Baidu Verifications and Baidu Brand Zone (2023)
Baidu SEO:
Baidu SEO Basics – How to Optimize Your Site for Baidu (2020)
Technical On-site SEO (2020)
The Baidu SEO To-do List for Google SEO Pros (2022)
Baidu Baike Introduction (2022)
Chinese Social and Content Marketing
The Chinese social media ecosystem is unique. All major Western social media platforms are blocked in China. In their place is a unique homegrown digital ecosystem. For each, we provide a simple tour and advice for setup and marketing.
Six Chinese Social Media Platforms You Need to Know (2022)
15 Chinese Social Media Platforms in One Table (2024)
WeChat:
A Tour of WeChat (2024 video, 2022 blog)
How to Write Great WeChat Articles (2020)
WeChat Advertising (2024)
WeChat Analytics (2020)
WeChat Account Setup Guide (2022)
Little Red Book (Xiaohongshu)
Xiaohongshu Introduction (2019)
A Video Tour of Xiaohongshu (2020)
Xiaohongshu Marketing Essentials (2019)
How to Advertise on Xiaohongshu in 2024
Douyin
Douyin Marketing (2018)
A Video Tour of Douyin (2020)
A Thorough Guide to Influencing on Douyin (2020)
Zhihu
A Tour of Zhihu (2023 blog, 2020 video)
Guide to Advertising on Zhihu (2020)
Zhihu Setup and Verification (2020)