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The concepts of gamification and customer engagement, poland number for whatsapp although classic, take on a new dimension in 2022 by more closely integrating pedagogy. An emerging trend that consists of enriching game mechanics with educational elements, thus offering a more informative experience to customers on the brand's various products and services. A concrete example of this approach was implemented by Arkéa – Crédit Mutuel at the start of the school year, seeking to educate and engage its customers in an innovative way.
GOALS
“Coup de pouce Rentrée” competition and educate people about Arkéa products and services
Crédit Mutuel Arkéa collaborated with Sinch to design an innovative and engaging Rich SMS experience focused on the back-to-school season. Their deep commitment to supporting their customers is demonstrated through thoughtful vouchers, offering a helping hand to parents during this intense period.
Customers were invited to try their luck through an interactive experience, challenging them to slip school supplies into a backpack to try their luck. A specific product, adapted to the customer's profile, was presented during the game, followed by a carousel at the end of the game, redirecting to all the products and services related to back to school.
RESULTS
Record engagement for the family back-to-school game!
The results far exceeded expectations, with a click rate of 30% on the Rich SMS (x4 the market average for this type of operation) and 93% of clickers interacted with the Rich Page. We observed an incredible participation rate of 92% on this operation ! (+62 pts vs N-1 with the same lots. This game allowed an increase in redirects to products/services and advisor calls of +48.5%.