every network is important

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You may also find unofficial accounts representing your brand, created by affiliates or impostors. It is important to identify and close them. If you have difficulty accessing these accounts, find out if other members of your team, former members, or your clients have access.

So get ready to do a thorough search for your brand name in Yandex and social networks. Whether you're auditing Telegram or analyzing your VKontakte pages,
Step 3: Set the "standard"
In the context of a social media audit, a benchmark is a set of metrics russian business email list that serve as a basis for assessing the effectiveness and success of your social media efforts.

Benchmarks help you understand how your current performance compares to your past performance, industry standards, and your competitors.



Here's how you can set benchmarks effectively:

Analyze your old metrics;
Study industry standards - metrics specific to your industry - to see how your metrics compare to your niche;
Track your competitors – analyze your direct competitors’ metrics, engagement levels, follower counts, content types, and posting frequency.