Fresh Dataset

Content
Focus on utility and design
The number of requests to companies via websites has been growing rapidly for several years in a row. It is easier and faster to write for a visitor than to call. And when companies meet the audience halfway, they rightfully receive bonuses: many leads, increased ...

Surprisingly, but true – only 10% of current CoMagic clients actively use email marketing. At the same time, more than 60% of Western audiences prefer to contact brands via email – Adobe study “Email Use 2017 - US Report” (2018). We are ready to ask that in Russia it is not much less.

Email ...

Content
Applications of Predictive Analytics
1. Attract more clients
2. Improve customer experience
Case from Lanit Omni: from pilot to productive operation
3. Predict advertising effectiveness
Predictive Analytics Tools in Marketing
Where to start?
You collect data, run analytics, and make ...

Content
"In 2018, MarTech expenses exceeded wage fund expenses"
“Business should not adapt to what an analyst can do”
Collecting, analyzing data and making decisions based on it is a necessity for any business. Ilya Chukhlyaev, Russia & CIS Director at OWOX BI, talks about how to properly build an ...

2019-08-29 Read 10 minutes
Content
Results
In some areas of e-commerce, a large number of sales are still made over the phone, not through the shopping cart. Therefore, it is very important to track the path of the customer who made the call in order to further optimize the advertising budget. Here ...

Content
Client
Problem
UIS products used
Result

The case was provided by Anna Malikova, analyst at Planeta Tvorchestva LLC



Training is in fashion today. Various courses, telegram australia especially with famous teachers, gather huge audiences (online courses are virtual audiences). It would ...