Plus 100,000 hits in 5 years, or why we improved our widgets

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Content
Focus on utility and design
The number of requests to companies via websites has been growing rapidly for several years in a row. It is easier and faster to write for a visitor than to call. And when companies meet the audience halfway, they rightfully receive bonuses: many leads, increased conversion and, importantly, statistics on each visitor who contacted the company via the widget. We have seen this for ourselves.

The online consultant started working on comagic.ru in August 2012. Over 5 years, the number of requests via chat has increased by 100,000, on average by 20,000 each year. Improving additional communication channels has become an important goal for CoMagic. Let's see what has been done on this front in almost a year.


Focus on utility and design
Over the past 5 years, additional communication channels on the telegram free number philippines site have become a full-fledged industry with many players. CoMagic has always been an end-to-end analytics service , in which the key role was given to work on converting traffic into calls, chats and applications. In 2017, we realized the need to pay more attention to the functionality and appearance of widgets in order to increase their conversion and usefulness for visitors.

We analyzed the CoMagic ideas portal , where our clients leave suggestions for service development, and implemented the most anticipated improvements.

1. You no longer have to choose between a call back in the online consultant and Sitephone

Before this release, CoMagic had 3 widgets available: online consultant, lead generator and Sitephone. The online consultant combined chat, callback and application.

Now the online consultant has turned into a chat if the operators are online, and a way to send a request if the working day is over. Sitephone is responsible for collecting requests for a free callback. And Lead Generator is still responsible for automatic invitations, requests for callbacks and requests.

2. Ideal appearance

To bring the appearance of the online consultant, Sitephone and Lead Generator closer to the design of your site, we have developed the Widget API . This will require the help of a programmer (yours or CoMagic), but the widget customization will be complete and will cover any "wants".

The second solution is to redesign the standard widgets and expand their color palette. The widget icons have become more modern and pleasing to the eye.


3. Everything for conversion growth

To ensure that requests reach the right departments faster, the visitor now selects the department directly on the widget. Also, the callback widget now allows you to select a convenient time, and the system will call the client if it fails the first time.


4. Simple and convenient work with leads

Operators work with chats and requests in a special application "Operator Workplace". To ensure that visitors receive responses quickly not only in the chat, but also after sending an offline request, we have added notifications to the application.

We have divided all the settings in your personal account into clear groups, now it is much more convenient to find and change them.