At what stage should you start conducting user research?
Posted: Sun Dec 22, 2024 7:08 am
Serial entrepreneur Darshan Somashekar, who runs Spider Solitaire Challenge , explains: “I’ve always loved how our user research often invalidates our hypotheses. It’s easy to get excited about an idea, but you need to translate that into user needs. We were on the verge of creating a multiplayer mode for our Spider Solitaire game, but user research made it clear that the feature was unlikely to succeed.”
So the main point is to gather realistic opinions and feelings that people associate with something you create in order to modify and improve it. Product research .
Positive changes are always welcome, so conducting UX research is recommended in any or all segments of the product development process.
The best way is to do research early in the design and production processes because it is helpful and time-saving to start something with some prior knowledge acquired.
As statistics show, 70% of customers 11-digit phone number format philippines not to make a purchase on a website due to a poor user experience, so it's important to take advantage of every possible moment to change or improve something or to find out what works at each moment without fail.
Quantitative research – is based on numbers and gives you concrete data and zero emotions. Take Google Analytics as an example. Metrics like “session duration” give you numbers, so you know exactly how long the user stayed on the page, but it has nothing to do with how they felt during that session or what they were doing, per se. It quantifies the situation, and it can be done through various surveys, questionnaires, online polls, and similar statistics.
Qualitative research – This is based on more complex responses and is conducted through interviews, observations, and different types of usability testing. It emphasizes the human experience, feelings, and impressions of the product and gives you more context to your questions. The answers you receive are usually long, descriptive, often biased, and will better clarify their frustrations with the product or things they particularly liked. While quantitative research paints a picture, qualitative data colors it and fills in the blanks.
Depending on your target group and the type of data you want to collect, you can choose one or the other, but it is usually better to have a combination of both for better results. Also, not all methods are strictly qualitative or quantitative, but as long as you get quality information, it shouldn't matter.
What makes a great UX research method?
The best method is one that meets your criteria in every way and helps you meet your business goals in the most effective way.
So the main point is to gather realistic opinions and feelings that people associate with something you create in order to modify and improve it. Product research .
Positive changes are always welcome, so conducting UX research is recommended in any or all segments of the product development process.
The best way is to do research early in the design and production processes because it is helpful and time-saving to start something with some prior knowledge acquired.
As statistics show, 70% of customers 11-digit phone number format philippines not to make a purchase on a website due to a poor user experience, so it's important to take advantage of every possible moment to change or improve something or to find out what works at each moment without fail.
Quantitative research – is based on numbers and gives you concrete data and zero emotions. Take Google Analytics as an example. Metrics like “session duration” give you numbers, so you know exactly how long the user stayed on the page, but it has nothing to do with how they felt during that session or what they were doing, per se. It quantifies the situation, and it can be done through various surveys, questionnaires, online polls, and similar statistics.
Qualitative research – This is based on more complex responses and is conducted through interviews, observations, and different types of usability testing. It emphasizes the human experience, feelings, and impressions of the product and gives you more context to your questions. The answers you receive are usually long, descriptive, often biased, and will better clarify their frustrations with the product or things they particularly liked. While quantitative research paints a picture, qualitative data colors it and fills in the blanks.
Depending on your target group and the type of data you want to collect, you can choose one or the other, but it is usually better to have a combination of both for better results. Also, not all methods are strictly qualitative or quantitative, but as long as you get quality information, it shouldn't matter.
What makes a great UX research method?
The best method is one that meets your criteria in every way and helps you meet your business goals in the most effective way.