SMS Campaigns - Suitable Days
Posted: Sun Dec 22, 2024 7:07 am
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Choosing the right days to run an SMS campaign email contact lists uk is just as important as determining the optimal time to send it. However, there is no golden mean for everyone. When determining the optimal sending dates, you need to take into account individual circumstances, such as the industry.
Understanding the industry you operate in is key to choosing the right day to run an SMS campaign. For example, in the retail sector (primarily e-commerce and Saturday stores), promotional messages sent on the days leading up to the weekend can result in increased sales as customers plan their purchases for Saturday and Sunday. Large campaigns are generally avoided on Mondays, when shoppers may be tight on funds after the weekend.
The above information applies to “normal” circumstances. The situation may be slightly different when it comes to important dates in the calendar. Planning your SMS marketing campaign with seasonality and special events (such as holidays, Black Friday or Mother’s Day) in mind can significantly impact its effectiveness.
In B2B industries, sending messages in the middle of the week can bring the best results, as this is a time when decision-makers are more focused on work and open to proposals for cooperation. Business customers, such as CEOs or managers, who often work under great time pressure during the week, usually want to completely relax from work on the weekend. It is therefore better not to contact them during this time.
Optimal hours for sending SMS campaigns
Not only the day, but also the hour at which the recipient receives your message can significantly affect its perception and the chances of interaction. So you may ask: what is the best way to send an SMS at a given time? For the maximum effectiveness of an SMS campaign, it is crucial to understand and adapt to the daily rhythm of your target group.
Different demographics have different daily patterns; for example
Contact
Choosing the right days to run an SMS campaign email contact lists uk is just as important as determining the optimal time to send it. However, there is no golden mean for everyone. When determining the optimal sending dates, you need to take into account individual circumstances, such as the industry.
Understanding the industry you operate in is key to choosing the right day to run an SMS campaign. For example, in the retail sector (primarily e-commerce and Saturday stores), promotional messages sent on the days leading up to the weekend can result in increased sales as customers plan their purchases for Saturday and Sunday. Large campaigns are generally avoided on Mondays, when shoppers may be tight on funds after the weekend.
The above information applies to “normal” circumstances. The situation may be slightly different when it comes to important dates in the calendar. Planning your SMS marketing campaign with seasonality and special events (such as holidays, Black Friday or Mother’s Day) in mind can significantly impact its effectiveness.
In B2B industries, sending messages in the middle of the week can bring the best results, as this is a time when decision-makers are more focused on work and open to proposals for cooperation. Business customers, such as CEOs or managers, who often work under great time pressure during the week, usually want to completely relax from work on the weekend. It is therefore better not to contact them during this time.
Optimal hours for sending SMS campaigns
Not only the day, but also the hour at which the recipient receives your message can significantly affect its perception and the chances of interaction. So you may ask: what is the best way to send an SMS at a given time? For the maximum effectiveness of an SMS campaign, it is crucial to understand and adapt to the daily rhythm of your target group.
Different demographics have different daily patterns; for example