Today, data is increasingly taking precedence.
Posted: Sun Dec 22, 2024 7:05 am
For agencies, it was a blessing to be able to “free ourselves” from Analytics panels and offer our clients customized dashboards, both in the information we showed and in the way we presented that information.
In the three years since GDS was launched , Google Analytics and Google Search Console have also continued to evolve.
From an SEO perspective in particular, Google Search Console has become a tool that we can now work with.
In this sense, the connection between Google Search Console and GDS has the advantage that we can very easily extract data from the Search Console without the limitations of Google Search Console reports and without having to use the API.
It is not that GDS has revolutionized the world of SEO, but it is part of a revolution in the way organic positioning is worked on .
Despite those nostalgic for guerrilla SEO, who remember the times when positioning had a lot to do with hiding keywords and links, today, more than ever, we are moving towards a more analytical SEO, in which new tools allow us to have much more effective control over everything that happens around the organic traffic generated by our website.
However, in this data ecosystem we are faced with the problem that, many times, the most valuable data for understanding a web page comes from different sources.
As we said, Google Search Console allows us to have a more precise view than ever about the organic traffic that Google sends to our website.
But in order to be able to analyze everything that is beyond our field of vision (that is, everything for which our website does not have a positioning that allows it to, at least, begin to generate impressions) we need tools like SEMrush that allow us to estimate the size of searches and categories.
Google Data Studio data sources
Data sources provide the information that we are going to use within Google Data Studio .
When we talk about data sources, we basically refer to a table, which includes its headers and whose objective is to be able to use it to generate different graphs, analyses, monitoring, conclusions and decision making.
What data sources can I use?
We can actually use GDS to represent lots of data sources: CSV, SQL…
Although the most popular data source is still Google Analytics, in the world of SEO the link with Google Search Console is increasingly used, and Google Data Studio can also be connected to Excel spreadsheets, databases, etc.
In the three years since GDS was launched , Google Analytics and Google Search Console have also continued to evolve.
From an SEO perspective in particular, Google Search Console has become a tool that we can now work with.
In this sense, the connection between Google Search Console and GDS has the advantage that we can very easily extract data from the Search Console without the limitations of Google Search Console reports and without having to use the API.
It is not that GDS has revolutionized the world of SEO, but it is part of a revolution in the way organic positioning is worked on .
Despite those nostalgic for guerrilla SEO, who remember the times when positioning had a lot to do with hiding keywords and links, today, more than ever, we are moving towards a more analytical SEO, in which new tools allow us to have much more effective control over everything that happens around the organic traffic generated by our website.
However, in this data ecosystem we are faced with the problem that, many times, the most valuable data for understanding a web page comes from different sources.
As we said, Google Search Console allows us to have a more precise view than ever about the organic traffic that Google sends to our website.
But in order to be able to analyze everything that is beyond our field of vision (that is, everything for which our website does not have a positioning that allows it to, at least, begin to generate impressions) we need tools like SEMrush that allow us to estimate the size of searches and categories.
Google Data Studio data sources
Data sources provide the information that we are going to use within Google Data Studio .
When we talk about data sources, we basically refer to a table, which includes its headers and whose objective is to be able to use it to generate different graphs, analyses, monitoring, conclusions and decision making.
What data sources can I use?
We can actually use GDS to represent lots of data sources: CSV, SQL…
Although the most popular data source is still Google Analytics, in the world of SEO the link with Google Search Console is increasingly used, and Google Data Studio can also be connected to Excel spreadsheets, databases, etc.