End your email with a cliffhanger
Posted: Sun Dec 22, 2024 7:03 am
Have you noticed how many television shows end in the middle of an intense moment—leaving us all eager and anxious for the following week’s conclusion, resolution or big reveal?
Writers do this because they’ve discovered that it keeps viewers engaged and increases the likelihood of them watching regularly. If the story is resolved immediately, then viewers might come back germany phone number list to watch next week – but if they miss the episode, it’s less pressing.
Meanwhile, when the story fails to conclude in one episode, viewers will be compelled to wonder what will happen next. Because of this lack of closure, repeat viewing is absolutely crucial, and ultimately builds a loyal fanbase.
This same tactic can work in your emails. If you really want a reader to click through to your website, offer enough information to pique their interest and get them engaged, but don’t give everything away. Instead, finish with a “read more…” link or button that they can click on to read the rest of the story. T
hat way, you will keep your B2B prospects warm—creating a deeper brand connection in the process.
Read: Brand storytelling in the digital age for essential tips on how to craft a compelling narrative for your B2B email marketing communications.
Bonus CTR-boosting tips:
Writers do this because they’ve discovered that it keeps viewers engaged and increases the likelihood of them watching regularly. If the story is resolved immediately, then viewers might come back germany phone number list to watch next week – but if they miss the episode, it’s less pressing.
Meanwhile, when the story fails to conclude in one episode, viewers will be compelled to wonder what will happen next. Because of this lack of closure, repeat viewing is absolutely crucial, and ultimately builds a loyal fanbase.
This same tactic can work in your emails. If you really want a reader to click through to your website, offer enough information to pique their interest and get them engaged, but don’t give everything away. Instead, finish with a “read more…” link or button that they can click on to read the rest of the story. T
hat way, you will keep your B2B prospects warm—creating a deeper brand connection in the process.
Read: Brand storytelling in the digital age for essential tips on how to craft a compelling narrative for your B2B email marketing communications.
Bonus CTR-boosting tips: