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What is the difference between a trade markup and a margin?

Posted: Sun Dec 22, 2024 6:55 am
by subornaakter10
Nothing, these terms are identical concepts that characterize part of the sales price. The markup or surcharge includes potential profit, distribution costs and tax liabilities in the form of VAT. From a legal point of view, there is no difference between a markup and a surcharge, so the equivalent use of these concepts is allowed.

Calculating Margin and Markup – What’s the Difference?
Many people often confuse margin and russian business email list markup and, when making calculations, think that they should be the same. However, there is a big difference between them.

Margin is the difference between the price of the product sold and its cost price, calculated only after the sale.

A markup is the amount of the increase in the price of the product being sold, which is necessary to cover the seller’s own expenses; it is calculated before the product is sold.

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Thus, the calculation of the margin occurs only after the sale, and the markup is the desired profit of the seller, which may decrease during the trading process.

What is the maximum possible markup on a product in Russia?
The legally established maximum markup on a product sold is 30%. Less is possible, but no more. Such a markup is set for essential goods, which include bakery and dairy products, groceries and meat products.

What markup should be placed on a product so as not to operate at a loss?
The trade markup must include all the seller's expenses, otherwise his activity may be unprofitable. The components of the trade markup when calculating it are logistics costs, rent of warehouse premises, wages of sellers, etc. If the store pays VAT, then it should also be included in the markup.

In addition to all expenses, the seller must include his profit in the markup, which is calculated so that the cost of the goods does not scare the visitor, but seems attractive to him against the background of competitors. To do this, traders must constantly monitor the market or trust their intuition.