Content marketing is critical to the success of your business. You need great content to generate leads. That's not just one piece of content. It's a lot of content that you need to create, repurpose, and update.
The important question arises: how can you organize your efforts when it comes to cross-platform content marketing ? Enter the content calendar. In this post, we will learn what a data-driven content calendar is. We will also look at how you can create one for your business.
What is a content calendar?
A content calendar is also called an editorial calendar. It will keep track of what content you will publish on your content calendar, where you will publish it, and when you will publish it. For example, you may have content to publish on your blog, social media channels, guest posts, etc.
Your content calendar will also include notes on when you need to update old content, repurpose content, and schedule promotional activities.
All of these activities should align with your content marketing strategy goals. These, in turn, should align with your overall marketing goals. Ultimately, the goal of all of this content is to drive conversions .
Contrary to popular perception, a content calendar isn’t always a calendar. The format will be based on the volume of content you’re producing, the time period, etc.
Calendar: You can organize your content calendar in a Google Sheet, whiteboard, etc.
Spreadsheet: Use Excel or Google Sheets features to organize your content. You can sort by type, date, audience, topic, and buying stage. Share your editable spreadsheet with team philippines email address list so they can see who creates or edits content and when. Implement color coding and other techniques to highlight important information and attract viewers’ attention.
Project/Work Management Platform: It becomes a challenge to manage spreadsheets efficiently. A robust project management tool like Trello can help you streamline processes properly. You can run content marketing campaigns . Simply add calendars, charts, workflows, and set up automatic notifications.
A content marketing calendar can come in other forms. Just look at the screenshot below and you will see other content calendar formats used by some reputable companies.
Source: Curata
Source: Curata
The key is to choose the format that works for you and your team.
Why are content calendars important?
A content calendar helps you stay organized. This section will look at three reasons why content calendars are critical to your content marketing efforts.