What are Outbound and Inbound methodologies
Posted: Sun Dec 22, 2024 6:38 am
These techniques are characterized by being more direct with unidirectional communication. They are traditional techniques that reach our Prospects or clients through various channels, TV, radio, written press, email, Direct Mail, Telemarketing... When they are done through Direct Mail, Telemarketing or Email Marketing, they are carried out based on a studied segmentation and with very specific purposes. They are techniques with a direct, short-term result, ideal for getting more Pipeline, increasing databases, verifying contacts, profiling or getting Leads more effectively for the Sales Department. They offer a great advantage when it comes to wanting to speed up sales processes and increase the volume in the Commercial Department at a given time.
They are currently considered less effective cell phone directory philippines because of their intrusive nature and because the recipient has more tools to weaken them. Our experience tells us that this is not entirely true; it is necessary to work on segmentation and choose the right recipients. Since they are traditional techniques with a long history, it is easy to direct and change the strategy to make them effective, precisely because experience guides us with data on the best path, the best subject, the best call, the best speech. It is very easy to identify why a campaign does not work based on the data on the impacts.
Inbound.
These are two-way communication methodologies. In this case, it is the prospect or future client who directs his steps towards us looking for information or solutions to his needs. We only have to worry about making ourselves visible and accessible by offering value and content of interest to generate the engagement necessary to keep the prospect until he wants to become a client. It is necessary to design an effective strategy in accordance with all the areas that make up this methodology, Web, SEO, Social Networks, Blog... but it is also important to have the ability to analyze, measure and evaluate the activity of our prospects, our influence on them and the degree of engagement to define, correct and improve this strategy. Taking all this into account, the results are visible in the medium and long term. The conversion to sale is higher and better qualified because during the purchase process we have directed the prospect to our content and based on its iteration we know what he has, what he is looking for and what he needs, data that will be confirmed in the final sales meeting.
Having presented both, our experience tells us that the ideal framework is the combination of the two methodologies, which provides the greatest benefits and ratios for our campaigns to be successful. Why?
They are currently considered less effective cell phone directory philippines because of their intrusive nature and because the recipient has more tools to weaken them. Our experience tells us that this is not entirely true; it is necessary to work on segmentation and choose the right recipients. Since they are traditional techniques with a long history, it is easy to direct and change the strategy to make them effective, precisely because experience guides us with data on the best path, the best subject, the best call, the best speech. It is very easy to identify why a campaign does not work based on the data on the impacts.
Inbound.
These are two-way communication methodologies. In this case, it is the prospect or future client who directs his steps towards us looking for information or solutions to his needs. We only have to worry about making ourselves visible and accessible by offering value and content of interest to generate the engagement necessary to keep the prospect until he wants to become a client. It is necessary to design an effective strategy in accordance with all the areas that make up this methodology, Web, SEO, Social Networks, Blog... but it is also important to have the ability to analyze, measure and evaluate the activity of our prospects, our influence on them and the degree of engagement to define, correct and improve this strategy. Taking all this into account, the results are visible in the medium and long term. The conversion to sale is higher and better qualified because during the purchase process we have directed the prospect to our content and based on its iteration we know what he has, what he is looking for and what he needs, data that will be confirmed in the final sales meeting.
Having presented both, our experience tells us that the ideal framework is the combination of the two methodologies, which provides the greatest benefits and ratios for our campaigns to be successful. Why?