The popular “What's Happening on Twitter” and “Popular on Your Network” emails are largely responsible for the success of this social network.
Most large companies complement their social media activity with Email Marketing . In fact, you could say that they are two sides of the same coin. But generating leads with Inbound Marketing on Social Media is not as easy as it seems.
First of all, it is important to focus on the social networks that our target indonesia number list audience uses most frequently . Not everyone uses Facebook, Twitter, or Instagram. Some people prefer one over the other.
Therefore, believing that we will convert more leads just by doing Inbound Marketing on the most popular networks is a serious mistake.
However, the content shared must be up to the potential customers' expectations. Quality and personalization are the key words here.
We need to update our blog frequently and make sure that there are posts that can be shared for a long time.
It would also be smart to release downloadable content, use infographics, and even create our own YouTube channel.
Of course, we also need to share content from other sources. Intertextuality is useful beyond books. And it allows us to get rid of that air of arrogance that some companies provoke in their followers. Something that is not very convenient for generating leads with Inbound Marketing.
Now, the most effective techniques in Social Media are:
Integrate Call-to-Action (CTA) into published content.
Implement Cost Per Click (CPC) and Ads campaigns.
SEO-SEM techniques.
Add links to our web portal .
Create a landing page for the offers.
Otherwise, your approach to your followers should be warm, respectful and considerate of their needs. Remember that our mission is to help. Kindness pays off just as well on social media as it does in real life .
Search engine marketing: another way to generate leads with Inbound Marketing
An excellent strategy to generate leads with Inbound Marketing is to place ads in search engines like Google Search, Bing and Yahoo! This is known as Search Marketing.
As with the previously mentioned acquisition channels, here too it is necessary to carefully segment the advertising and be creative with the ads.
For this, there are tools such as Google AdWords and Bing Ads (the latter allows you to publish on both Bing and Yahoo!). Both work on a Cost Per Click (CPC) basis, although Bing Ads is somewhat cheaper than its Google counterpart.
Ads can be posted in a variety of formats: text, images, video, and advanced interactive advertising. And they usually include a link to a landing page , although this depends on the marketing strategy.