Costs less than traditional marketing
Posted: Sun Dec 22, 2024 6:22 am
Before knowing why you should invest in inbound marketing, you first need to know what this strategy is all about.
The concept of Inbound Marketing emerged in the United States in 2006 by Brian Halligan and what is whatsapp number in philippines Dharmesh Shah and conquered North American companies.
It is a strategy aimed at increasing revenue and brand recognition through attraction, conversion, relationship, sales and analysis actions.
Contrary to what many people think, Inbound is not just about creating content for a website or blog and expecting it to sell your product or service on its own.
In Inbound Marketing, marketing channels are used intelligently to reach your target audience at the right time without being intrusive, placing your potential customer at the center of everything and showing that your company is ready to help according to the need of the moment.
Still, there is great resistance to opting for Inbound as a strategy, but the reality is that attraction marketing has already been statistically proven to be more effective than traditional marketing.
Understand why.
According to data from Hubspot, investing in Inbound Marketing costs 62% less per lead generated than Outbound Marketing, which consists of traditional strategies such as advertising on communication channels, telemarketing, etc.
The costs of professionals, content production, marketing automation tools and data analysis are lower compared to investment in traditional media such as newspapers, TVs and billboards.
Another relevant factor is that data can be measured in real time, which makes it possible to change the strategy to ensure better results.
By investing in Inbound Marketing and establishing a correct strategy – with planning, defining personas and creating quality content – your company will attract visitors, convert leads, relate better to them and thus generate sales and build customer loyalty.
The concept of Inbound Marketing emerged in the United States in 2006 by Brian Halligan and what is whatsapp number in philippines Dharmesh Shah and conquered North American companies.
It is a strategy aimed at increasing revenue and brand recognition through attraction, conversion, relationship, sales and analysis actions.
Contrary to what many people think, Inbound is not just about creating content for a website or blog and expecting it to sell your product or service on its own.
In Inbound Marketing, marketing channels are used intelligently to reach your target audience at the right time without being intrusive, placing your potential customer at the center of everything and showing that your company is ready to help according to the need of the moment.
Still, there is great resistance to opting for Inbound as a strategy, but the reality is that attraction marketing has already been statistically proven to be more effective than traditional marketing.
Understand why.
According to data from Hubspot, investing in Inbound Marketing costs 62% less per lead generated than Outbound Marketing, which consists of traditional strategies such as advertising on communication channels, telemarketing, etc.
The costs of professionals, content production, marketing automation tools and data analysis are lower compared to investment in traditional media such as newspapers, TVs and billboards.
Another relevant factor is that data can be measured in real time, which makes it possible to change the strategy to ensure better results.
By investing in Inbound Marketing and establishing a correct strategy – with planning, defining personas and creating quality content – your company will attract visitors, convert leads, relate better to them and thus generate sales and build customer loyalty.