1. Create an advocacy marketing program
Before we dive into why an is a great way to build your brand, let’s take a look at what this concept actually means. To put it simply, advocacy marketing is a form of marketing that makes use of your happiest customers and turns them into enthusiastic advocates for your brand. This is done by encouraging them to share their positive experience with your business through a variety of digital channels - including social media.
You can create an advocacy marketing program by getting your happiest clients to sign up to receive your latest brand news and give them the opportunity to share this news directly france email list to their personal social media platforms. (This can be done through email newsletters, videos and more). By encouraging your “fans” to share your content you are sure to gain greater reach than by just sharing your content on your personal business social pages. This is because personal social media profiles achieve significantly greater reach than brand-owned social platforms.
Now, you may be asking yourself what value your advocates get from sharing your content? Once you have identified your ideal candidates, you need to determine what motivates them as clients. For example: are you able to provide them with discounts or coupons in exchange for sharing your content? You see, in order to keep your advocacy program going, your advocates or top fans should be encouraged to share your content and gain value from sharing your content. If you are still unsure of whether or not this kind of content amplification is for you, give it a try and analyze the success of the campaign to decide whether it is working for you, or what needs to be amended going forward.
Take a look at the following KPIs when initiating an advocacy marketing program for your social media content strategy:
Sharing Rates
Total Audience Size
Total Program Reach
Once you understand your KPIs, you are able to determine what it takes to make the most of your advocacy campaign and better your social reach significantly.
2. Invest in social media influencer marketing
Advocacy marketing is different to influencer marketing because a brand advocate will usually reach 500 - a few thousand people while influencer marketing can reach well over 10 000 fans across social networks. Influencer marketing is a new-age way to amplify your social media presence and content and through this strategy, you are ensuring thousands (if not hundreds of thousands) of views.