Social Media Marketing
To make the most of social media marketing, you’ve got to have a strategy in place. This should include specific campaigns for Expo 2020. This will give you direction for the content you need, and a calendar to ensure you’re posting consistently.
This plan of action should also include your budget, advertising plans, and the methods you’re going to be using across the various channels to engage with your audience. Social strategies need to have reach, interaction, and connection at their core.
Cover your
Planner: Deciding upon the concepts, ideas, and editorial planning for your marketing campaigns. This should be planned out on a daily, weekly, and monthly basis for Expo 2020, with phone number databases revisits and adjustments made where necessary. Get specific regarding what your content pillars are, the platforms you’re focusing on, and the frequency at which you’ll be posting. You should also set your goals and relevant KPIs, and determine who your audience(s) are.
Content Creator: Creating the various types of content to share across social media platforms. Be sure that you tailor the content to the channel
Advertiser: Having a promotional plan is imperative, so be sure to allocate a budget to this, as it will help carry your social media marketing further. Since Expo Dubai 2020 is a highly anticipated and a once in a lifetime event, you’ll want to make the most of it.
Community Manager: Interacting with audiences in a timely manner to show that you’re responsive, invested and engaged.
Analyst to measure performance: The marketing team needs to monitor the performance of your campaigns and social media marketing efforts to continually improve and capitalise on opportunities as they arise.
Top Social Media Marketing Strategies for Expo 2020
Top Strategies for Expo 2020
Here's a look at some of the top strategy points to include in your social media marketing for Expo 2020:
Be distinctive
Your USP needs to be distinctive, since there are many participants in Expo 2020. Once you have clearly defined what yours is, you need to ensure this is communicated throughout your social media marketing. This will increase visibility, create hype and can even instil a sense of brand loyalty.
Get involved in the conversation
You need to clearly communicate the importance of your brand’s involvement in Expo 2020. More than simply showing and sharing your brand, you need to create a strong link that shows that your contribution is valuable. To do this, be sure to share the ways your brand embodies the theme of ‘Connecting minds and creating the future.’ Since you’re there, and social media makes it easy to provide people with live content snippets, be sure to provide glimpses of the Expo itself across your social media channels.