Look into native social media advertising platforms
Posted: Sun Dec 22, 2024 6:13 am
Today, social media influencers are celebrities and beloved by their audience on their particular social channels. These are people who have built a reputation and are viewed as a trusted source of online information. With this in mind, when an influencer shares your brand on their platform, you can be sure that a large portion of their followers will end up sharing that same content. This means greater reach, increased brand awareness and of course, more sales.
Choosing to work or partner with an influencer can be tricky and it is important to keep the following in mind:
An influencer is an ongoing partner who can amplify your content over a long period of time
Influencers expect some sort of compensation for their efforts
Make sure to track the success of your influencer campaigns and report on how they have been driving traffic and sales. This is not only about content reach and engagement - you want to see results. You can do this by using unique URL UTM codes to track campaign success.
At the end of the day, whether you like or loathe influencers, they are quickly becoming an important part of brand marketing and are not going away anytime soon and it is important to jump on this opportunity before your competitors do.
3. Make use of multiple social media platforms
This should go without saying but some businesses have remained “stuck” in the social media landscape. It is important that businesses don’t become stuck and investigate the multiple uk number for whatsapp social media content distribution channels that are available to them and their target audience. Today, the most popular social media platforms are: Facebook, Twitter, TikTok, Instagram, LinkedIn, Pinterest and Snapchat. Of course, you don’t have to create a presence across every single platform - you need to be present where your target audience is present.
Amplification is about making as much social “noise” as possible and by publishing your content on a variety of platforms you are increasing your brand exposure online. Again, you don’t want to waste your time on platforms that do not align with your business, so do the relevant research. For example: if you cater to a Gen-Z audience, Facebook and LinkedIn may not be the platforms for you. However, TikTok and Twitter and some smaller platforms such as Reddit and Discord may offer powerful social media reach.
But the key is to not stay stuck (especially as we head into 2022)- experiment, share and reach your audience where they are present and active.
Today social media platforms offer advertising opportunities to brands. Whether through promoted posts, pre-roll video ads or sponsored content, you have the opportunity to reach your social media audience through paid advertising.
Paid social media advertising should be incorporated into your social media content amplification strategy, but make sure to keep the best practices in mind:
Promote content in a way that supports the buyer's journey and sales funnel. This means that your promoted content should have a strong call to action, be it through website links or lead forms, for example. Remember, you want to use promoted posts to see a return on investment. This isn't just about likes and shares.
Make sure that your promoted posts are aimed at your ideal target audience. Promoted posts give you the opportunity to select your ideal audience through demographics, likes, and online behaviors. This will help you cut through the noise and reach your ideal audience.
You can also use promoted posts for remarketing purposes (that is, you can reach leads you already have in your database). This means you can create posts to help guide a lead through the sales funnel while keeping your brand top of mind at all times.
Paid ads can be cost-effective when implemented correctly. And when you place emphasis on tracking your ads, you are sure to see a greater return on investment.
The Wrap Up
Choosing to work or partner with an influencer can be tricky and it is important to keep the following in mind:
An influencer is an ongoing partner who can amplify your content over a long period of time
Influencers expect some sort of compensation for their efforts
Make sure to track the success of your influencer campaigns and report on how they have been driving traffic and sales. This is not only about content reach and engagement - you want to see results. You can do this by using unique URL UTM codes to track campaign success.
At the end of the day, whether you like or loathe influencers, they are quickly becoming an important part of brand marketing and are not going away anytime soon and it is important to jump on this opportunity before your competitors do.
3. Make use of multiple social media platforms
This should go without saying but some businesses have remained “stuck” in the social media landscape. It is important that businesses don’t become stuck and investigate the multiple uk number for whatsapp social media content distribution channels that are available to them and their target audience. Today, the most popular social media platforms are: Facebook, Twitter, TikTok, Instagram, LinkedIn, Pinterest and Snapchat. Of course, you don’t have to create a presence across every single platform - you need to be present where your target audience is present.
Amplification is about making as much social “noise” as possible and by publishing your content on a variety of platforms you are increasing your brand exposure online. Again, you don’t want to waste your time on platforms that do not align with your business, so do the relevant research. For example: if you cater to a Gen-Z audience, Facebook and LinkedIn may not be the platforms for you. However, TikTok and Twitter and some smaller platforms such as Reddit and Discord may offer powerful social media reach.
But the key is to not stay stuck (especially as we head into 2022)- experiment, share and reach your audience where they are present and active.
Today social media platforms offer advertising opportunities to brands. Whether through promoted posts, pre-roll video ads or sponsored content, you have the opportunity to reach your social media audience through paid advertising.
Paid social media advertising should be incorporated into your social media content amplification strategy, but make sure to keep the best practices in mind:
Promote content in a way that supports the buyer's journey and sales funnel. This means that your promoted content should have a strong call to action, be it through website links or lead forms, for example. Remember, you want to use promoted posts to see a return on investment. This isn't just about likes and shares.
Make sure that your promoted posts are aimed at your ideal target audience. Promoted posts give you the opportunity to select your ideal audience through demographics, likes, and online behaviors. This will help you cut through the noise and reach your ideal audience.
You can also use promoted posts for remarketing purposes (that is, you can reach leads you already have in your database). This means you can create posts to help guide a lead through the sales funnel while keeping your brand top of mind at all times.
Paid ads can be cost-effective when implemented correctly. And when you place emphasis on tracking your ads, you are sure to see a greater return on investment.
The Wrap Up