The Future of Lead Generation: Trends for 2024 and Beyond
Posted: Sat Dec 21, 2024 4:43 am
Find them and collaborate with them. Work with them to create valuable content for their audience. It can be a webinar, an ebook, a blog post, a youtube video or even a course. In return, you get exposure to their audience and can drive traffic to your website.For our partnership with buffer, we decided we didn’t have to create a specific offer, since our homepage was designed to explain our toolset and capture leads.
Anyone who was interested in our product after the webinar buy telemarketing data could simply google our brand and find us. But feel free to create your own landing page specifically for the collaboration if that’s your strategy.It doesn’t always have to be another company either. You can work with influencers too. As long as they have the audience you’re targeting, they can be a good match.Further readinghow to find influencers in your niche ( easy steps)influencer marketing in : definition, examples, and tactics launch a virtual summitare you already working with another brand on a webinar? Here’s an idea: why not go the extra mile, work with more brands/influencers and create an entire event?In the marketing world, these are known as virtual summits.
I first heard of them in they were popular for a short while, but then died off. But now, with in-person conferences difficult to hold, virtual summits have surged in popularity again. Even our chief marketing officer (cmo), tim soulo recently spoke in one:the basic idea is to crowdsource expert content and turn it into a valuable resource for your target audience. Here’s how it works:create a summit related to what you sell.
Anyone who was interested in our product after the webinar buy telemarketing data could simply google our brand and find us. But feel free to create your own landing page specifically for the collaboration if that’s your strategy.It doesn’t always have to be another company either. You can work with influencers too. As long as they have the audience you’re targeting, they can be a good match.Further readinghow to find influencers in your niche ( easy steps)influencer marketing in : definition, examples, and tactics launch a virtual summitare you already working with another brand on a webinar? Here’s an idea: why not go the extra mile, work with more brands/influencers and create an entire event?In the marketing world, these are known as virtual summits.
I first heard of them in they were popular for a short while, but then died off. But now, with in-person conferences difficult to hold, virtual summits have surged in popularity again. Even our chief marketing officer (cmo), tim soulo recently spoke in one:the basic idea is to crowdsource expert content and turn it into a valuable resource for your target audience. Here’s how it works:create a summit related to what you sell.