The search query "Papa John's" shows an ad for "Dodo Pizza"

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For a long time, this was a common trick, so to speak, of not very polite marketers. However, many often have questions about the legality of such promotion. We report: unfortunately, or perhaps fortunately, moderation has no reason to reject such advertising. Somewhere on paper, fines for this exist, but no one has been fined yet. Therefore, if you believe that all means are good in promotion, then you can also lithuania telegram database advertise using a competitor's brand.

But keep in mind that the bounce rate for competitors' branded queries is always higher than for any other. After all, the user was looking for one company and ended up with another.



The overall refusal rate of Branchevsky's clinic is 17.4%, according to competitor's phrases - 100%

Remember that all advertisers are on equal terms. And if competitors decide to promote your brand, you can do it too. But you need to approach this wisely.

I expected there would be more orders.
When launching any advertising campaign, you can't be 100% sure that it will bring a strictly defined number of clients. In the case of contextual advertising, you can only guarantee that more users will come to the site. The decision to buy will be made by a person.