How to communicate with a contractor
Posted: Wed Jan 22, 2025 8:47 am
There are two extremes in customer behavior that prevent Internet marketers from achieving maximum efficiency in providing promotion services:
Do everything at your own discretion, you know it best.
I know my business better, you are doing everything wrong.
The first case leads to a loss of time spent on indonesia telegram database audience research, searching for suitable creatives, and blindly selecting performance indicators. The customer always knows his product better, knows the target audience and its preferences. At the start of the company, you must share this information with those who set up your advertising campaign.
Strict supervisory control also has a negative impact on cooperation. The contractor feels mistrust from the customer, and loses motivation to do something based on his professional experience. After all, the advertising campaign is almost entirely conducted by the customer himself.
Demanding a good result with such management is unreasonable, because you are constraining the specialist and not allowing him to demonstrate his competencies.
Do everything at your own discretion, you know it best.
I know my business better, you are doing everything wrong.
The first case leads to a loss of time spent on indonesia telegram database audience research, searching for suitable creatives, and blindly selecting performance indicators. The customer always knows his product better, knows the target audience and its preferences. At the start of the company, you must share this information with those who set up your advertising campaign.
Strict supervisory control also has a negative impact on cooperation. The contractor feels mistrust from the customer, and loses motivation to do something based on his professional experience. After all, the advertising campaign is almost entirely conducted by the customer himself.
Demanding a good result with such management is unreasonable, because you are constraining the specialist and not allowing him to demonstrate his competencies.