That's where our free spreadsheet calculator uk business email database free comes in. The spreadsheet format is useful as it lets you: Easily add different costs to your CPL (advertising, inbound marketing, landing page costs.) Create and save multiple versions and scenarios (So you can predict how changes might impact your business.) Download our free cost per lead calculator The cost per lead calculator is hosted as a view-only Google Sheet.
Once you open it, be sure to add it to your own Google Drive. Then, you can change it, make copies, or export it as an Excel file. Cost per lead best practices If you’re going to be using the cost per lead KPI as a metric for improving your operation, you need to start learning how to reduce cost per lead, so let’s get started. Whether your marketing spend is extensive or minimal, the following tips will help you make progress: Refine your landing pages Each step in the marketing funnel has the potential to drive away a viable prospect, and the first visit to a landing page is particularly important.