Content Marketing
Posted: Sun Dec 22, 2024 6:01 am
As you can see, at this stage we are looking for a solution to a problem or the satisfaction of a need.
The prospect knows he has a problem or need , but is not aware of the options available to him or their solution.
Other examples of this discovery phase where a buyer persona could be found could be:
You're going to the beach and need essentials like new sunglasses.
He is about to have a child.
You have a business and your sales have dropped.
When faced with a problem, users search the Internet for possible solutions and do not actually know that they may end up purchasing a specific product.
At this stage, prospects are only looking for recommendations, tips or advice that add value to the solution to the problem they have.
For this discovery phase, it is important to take certain aspects into account if you are applying the Inbound Marketing methodology in your strategy:
SEO
At this stage, it is important to have good SEO positioning that is organic for the content you generate on your blog or website so that users can find your brand more easily when using the Google search engine .
Social networks
You need to make sure you create valuable content to connect positively with buyer personas at this stage.
Web design
A good design for your website can provide a pleasant experience for your taiwan mobile phone number example users , who will find the content they need but that is in line with how the site looks.
The tone, language and style of communication you use in your content are really relevant to what your brand really wants to say and the specific needs of your prospects.
Consideration phase
Once the user has researched the problem or need they have, thanks to the Google search engine they learn more about the alternatives and the different solutions they can choose from.
The recommendations, tips or advice that the user has received from different sites or blogs that he found while searching for possible solutions has given value to certain brands or companies that he did not know but that offered him various alternatives.
The prospectus is in the consideration phase.
The prospect knows he has a problem or need , but is not aware of the options available to him or their solution.
Other examples of this discovery phase where a buyer persona could be found could be:
You're going to the beach and need essentials like new sunglasses.
He is about to have a child.
You have a business and your sales have dropped.
When faced with a problem, users search the Internet for possible solutions and do not actually know that they may end up purchasing a specific product.
At this stage, prospects are only looking for recommendations, tips or advice that add value to the solution to the problem they have.
For this discovery phase, it is important to take certain aspects into account if you are applying the Inbound Marketing methodology in your strategy:
SEO
At this stage, it is important to have good SEO positioning that is organic for the content you generate on your blog or website so that users can find your brand more easily when using the Google search engine .
Social networks
You need to make sure you create valuable content to connect positively with buyer personas at this stage.
Web design
A good design for your website can provide a pleasant experience for your taiwan mobile phone number example users , who will find the content they need but that is in line with how the site looks.
The tone, language and style of communication you use in your content are really relevant to what your brand really wants to say and the specific needs of your prospects.
Consideration phase
Once the user has researched the problem or need they have, thanks to the Google search engine they learn more about the alternatives and the different solutions they can choose from.
The recommendations, tips or advice that the user has received from different sites or blogs that he found while searching for possible solutions has given value to certain brands or companies that he did not know but that offered him various alternatives.
The prospectus is in the consideration phase.