Narratives for achieving business opportunities with focus accounts
Posted: Sun Dec 22, 2024 5:45 am
There are companies with experience and a track record in their market segment, that have a validated value proposition, that have satisfied customers and that have even been able to expand to other countries. These types of companies choose us to help them achieve scalable and sustained growth and development over time. To help them build a systematic demand generation process that allows them to grow professionally more quickly.
In the following note we tell you about the importance of creating narratives to reach new business opportunities with focus accounts.
The challenge
All companies face different challenges. This is because they are affected by malaysian numbers two fundamental aspects: the context in which they operate and the objectives they are pursuing.
The context determines where the company will stand to achieve its objectives. Situations are always different, and although there are companies that have similar challenges, they are all affected by the particularities of their contexts: the market, the competitors, the characteristics of the service they offer, the countries in which they operate, the type of client they target, the type of interlocutor with whom they manage their sales process, etc. All these variables must be evaluated to determine what marketing action plan to carry out.
To begin to develop this action plan, there are 4 key aspects that we must understand:
The challenge of the company
The context in which it is located
The GAP between the current situation and the goals that are desired to be achieved in the future.
What it takes to reach the desired goal.
It is worth noting that these types of companies are companies that already carry out communication actions. They have a defined value proposition, a CRM, a website, social networks, they usually carry out email marketing and positioning campaigns, and they invest in advertising. But perhaps they need to be more incisive in the search for opportunities and in the generation of a pipeline through actions with focus accounts .
In the following note we tell you about the importance of creating narratives to reach new business opportunities with focus accounts.
The challenge
All companies face different challenges. This is because they are affected by malaysian numbers two fundamental aspects: the context in which they operate and the objectives they are pursuing.
The context determines where the company will stand to achieve its objectives. Situations are always different, and although there are companies that have similar challenges, they are all affected by the particularities of their contexts: the market, the competitors, the characteristics of the service they offer, the countries in which they operate, the type of client they target, the type of interlocutor with whom they manage their sales process, etc. All these variables must be evaluated to determine what marketing action plan to carry out.
To begin to develop this action plan, there are 4 key aspects that we must understand:
The challenge of the company
The context in which it is located
The GAP between the current situation and the goals that are desired to be achieved in the future.
What it takes to reach the desired goal.
It is worth noting that these types of companies are companies that already carry out communication actions. They have a defined value proposition, a CRM, a website, social networks, they usually carry out email marketing and positioning campaigns, and they invest in advertising. But perhaps they need to be more incisive in the search for opportunities and in the generation of a pipeline through actions with focus accounts .