You will learn how to plan and execute email marketing

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Without a doubt, the techniques presented in this book are to learn true email marketing and not Spam Marketing. 9.- Total E-mail Marketing (Dave Chaffey) books to learn email marketing With the book “ Total E-mail Marketing ” you will be able to learn how to execute email marketing campaigns aimed at both customer acquisition and retention. In addition, campaigns that integrate with other online and offline communication channels. For example, integration with blogs, social networks or mobile messaging. Among the most important topics in the book are the following: Ethical and legal limitations of the sector. How to design and write emails for better responses. How to avoid spam filters to maximize the delivery of your messages. Targeting, personalizing, measuring and improving email marketing campaigns.

The headlines. Calls to action . Landing hotmail email list pages. 6.- Make it easy Don't make your customers go through the motions of leaving a review. Make their lives easier . Link directly in your email message to the page where your customers can leave their reviews. This way, you'll get more of them. 7.- Facilitates evaluation from mobile mobile email Poor mobile experiences make leaving reviews a drag. Don’t let this limit the number of reviews you collect. It’s believed that over half of reviews come from mobile devices, so make sure your review process is mobile-optimized . 8.- Send a post-purchase email Automate the collection of reviews by setting up an automatic email that is triggered when someone makes a purchase. The review request email is sent after an appropriate amount of time . Keep in mind that the timing of your email should make sense for the product.