Piggyback on the Reputation of Others
Posted: Sun Dec 22, 2024 5:39 am
Remember: you are not only creating content for students. Their parents and even grandparents can be key decision makers in choosing schools as well.
A great way of building reputation and increasing the school’s visibility is through articles published by other WeChat accounts. These could be students, agents or influencers, for example. Their followers are your target audience, and above all, there’s a certain amount of trust between the account and the follower base.
Existing students of your university may naturally become your ‘brand ambassadors’ by posting daily vlogs on social platforms. However, not many of them will be posting WeChat articles.
Agents are another source of publicity that doesn’t cost anything qatar whatsapp number up-front. If they’re your partners, or they are interested in promoting universities in your country or area, then they’re likely to repost your articles, or use parts of your articles in theirs.
Some agents will introduce various universities one-by-one. For instance, this article introduces Budapest Metropolitan University in a series of articles on Hungarian higher education institutions. However, in other cases, one article can summarise all the universities by type (e.g. MBA programmes in Europe): ‘10 Best Universities in the UK (Apart from Oxford and Cambridge!)’.
Influencers are the greatest source of traffic. Often called key opinion leaders (KOLs) as well, influencers already have many followers in their niche. They often have niches specific to certain countries, field of study or school type (ex: boarding schools, technical schools, etc).
Although this blog post is mostly about WeChat. We’ve often found better brand building opportunities on other social platforms. Here is an example which we had did for Saint Mary’s School, You can check it here (名校学渣小茉莉) and here (炸鸡卡姐姐) . Through this influencer, we achieved 70,000 impressions, 32,000 views, 470 engagements, 313 likes. It’s part of a broader campaign involving WeChat, the website and social platforms, and has generated many applications and followers.
Use Your Official Account as a Mini-Site
Example of WeChat menu
WeChat’s menus and templates are the best way of expanding the capabilities of your Official Account. Not using them is wasting the potential of your articles and the possibility of keeping the readers’ attention a bit longer.
One function of the menus and templates is to help categorize your articles and videos. As shown in the picture above, they may act as pages of your website and guide users towards the information they are looking for.
You can also point users towards particular pages on your actual
A great way of building reputation and increasing the school’s visibility is through articles published by other WeChat accounts. These could be students, agents or influencers, for example. Their followers are your target audience, and above all, there’s a certain amount of trust between the account and the follower base.
Existing students of your university may naturally become your ‘brand ambassadors’ by posting daily vlogs on social platforms. However, not many of them will be posting WeChat articles.
Agents are another source of publicity that doesn’t cost anything qatar whatsapp number up-front. If they’re your partners, or they are interested in promoting universities in your country or area, then they’re likely to repost your articles, or use parts of your articles in theirs.
Some agents will introduce various universities one-by-one. For instance, this article introduces Budapest Metropolitan University in a series of articles on Hungarian higher education institutions. However, in other cases, one article can summarise all the universities by type (e.g. MBA programmes in Europe): ‘10 Best Universities in the UK (Apart from Oxford and Cambridge!)’.
Influencers are the greatest source of traffic. Often called key opinion leaders (KOLs) as well, influencers already have many followers in their niche. They often have niches specific to certain countries, field of study or school type (ex: boarding schools, technical schools, etc).
Although this blog post is mostly about WeChat. We’ve often found better brand building opportunities on other social platforms. Here is an example which we had did for Saint Mary’s School, You can check it here (名校学渣小茉莉) and here (炸鸡卡姐姐) . Through this influencer, we achieved 70,000 impressions, 32,000 views, 470 engagements, 313 likes. It’s part of a broader campaign involving WeChat, the website and social platforms, and has generated many applications and followers.
Use Your Official Account as a Mini-Site
Example of WeChat menu
WeChat’s menus and templates are the best way of expanding the capabilities of your Official Account. Not using them is wasting the potential of your articles and the possibility of keeping the readers’ attention a bit longer.
One function of the menus and templates is to help categorize your articles and videos. As shown in the picture above, they may act as pages of your website and guide users towards the information they are looking for.
You can also point users towards particular pages on your actual