Table of contents
The role of the web in converting visits into sales
4 Inbound Marketing Ideas That Will Improve Your Website's Conversion Rate
Key Conversion Elements
Some interesting examples
The role of the web in converting visits into sales
Websites have long ceased to be electronic information brochures . Your website must serve each visitor as you do with the customers who walk through the door of your company; that is, each visitor must receive the necessary resources to continue advancing in their purchasing process . What does this mean? Your website must be prepared so that your potential customers , whatever the motivation that brings them to your website, can satisfy their needs , as well as speed up their enquiry, request for a quote or purchase.
"There is always a better strategy than the one you have, you just haven't thought of it yet . " This quote from Brian Pitman illustrates the situation of many company websites. Many companies focus their website update strategy on their design or on the quantity. Far from it, a more minimalist website or one with a more or less extensive menu is not more profitable. The most interesting websites are those that follow a strategy oriented towards the client (visitor). In this sense, applying the Inbound Marketing methodology to the design and content of your website is the best starting point.
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When we talk about industrial websites , where the purchasing process is longer and more complex, it is necessary to apply a strategic approach so that the page meets a double objective:
Serve as a tool for salespeople
Its main objective is to get your buyer personas to move forward in the buyer's journey. To do this, you must offer trust, security and content of interest that can also reinforce the commercial work of our sales department.
Act as a conversion center
We must equip the website with the necessary marketing tools business mailing lists poland to convert visitors into leads, SQL ( sales qualified leads ) and sales opportunities. In this sense, a website prepared for conversion will improve the usual conversion ratios - normally less than one per thousand - by ratios of 2 and 3 percent, allowing the total number of leads (commercial contacts through the website) to multiply by more than 20.
4 Inbound Marketing Ideas That Will Improve Your Website's Conversion Rate
Buyer persona analysis
Knowing your buyer personas will allow you to attract quality traffic aligned with your business objectives. By knowing what content they are looking for, we can offer them the necessary resources to meet those informational needs.
Content marketing
To attract quality traffic, it is essential to work on content marketing on your website. Your blog should offer articles that target the different phases of the purchasing process : awareness or exploration, consideration and decision . The content will contain the keywords that your customers use when searching for your products. Don't forget to carry out in-depth keyword research. Stages of the Buyer Journey
Improving visibility on the Internet
Construir una potente huella digital reforzará la confianza de tus clientes. Existen muchos canales y recursos que pueden mejorar la visibilidad de una empresa: mailings, redes sociales, posicionamiento en buscadores, acciones de link building, etc. Tu web no solo es tu mejor carta de presentación, sino que además debe artícular y mostrar con claridad todos esos elementos de visibilidad.