How to Get Followers for a WeChat Official Account
Posted: Sun Dec 22, 2024 5:15 am
Any company looking to expand in China must become acquainted with WeChat, China’s social media and messaging super app.
For brands or businesses looking to expand in China, WeChat Official Accounts are a key tool they should be looking to utilize.
Nanjing Marketing Group has run content marketing campaigns indian whatsapp number on WeChat for over a hundred businesses; I manage a personal Official Account and other social media platforms in the United States and China.
In this article, I will explain how a WeChat Official Account works and examine ways a new account can gain followers.
I will also cover how to create well-crafted, valuable articles for your readers and explain other tactics for driving traffic to your account and keeping your audience from unsubscribing.
Table of Contents
What are WeChat Official Accounts?
Create Quality Content for Your WeChat Official Account
Create Educational & Helpful Content
Integrate Trends (Optional)
Use Visuals and Clear Writing
Keep Your Content Short
Post Less Frequently
Make Use of the Custom Menu
How to Boost Your Traffic
Work With Influencers
Hold Offline Events
Share QR Codes
Paid Ads
How to Retain an Audience
Avoid Posting BAD Content
Create a WeChat Group
Do Giveaways
Include Customer Service
What are WeChat Official Accounts?
As I have said in previous articles, the best way for a company to utilize WeChat is by setting up an Official Account.
Official Accounts are one of the quickest ways for consumers to learn about your company and services, and allow foreign companies to create articles (including text, images, or videos) on different topics for their fans.
For brands or businesses looking to expand in China, WeChat Official Accounts are a key tool they should be looking to utilize.
Nanjing Marketing Group has run content marketing campaigns indian whatsapp number on WeChat for over a hundred businesses; I manage a personal Official Account and other social media platforms in the United States and China.
In this article, I will explain how a WeChat Official Account works and examine ways a new account can gain followers.
I will also cover how to create well-crafted, valuable articles for your readers and explain other tactics for driving traffic to your account and keeping your audience from unsubscribing.
Table of Contents
What are WeChat Official Accounts?
Create Quality Content for Your WeChat Official Account
Create Educational & Helpful Content
Integrate Trends (Optional)
Use Visuals and Clear Writing
Keep Your Content Short
Post Less Frequently
Make Use of the Custom Menu
How to Boost Your Traffic
Work With Influencers
Hold Offline Events
Share QR Codes
Paid Ads
How to Retain an Audience
Avoid Posting BAD Content
Create a WeChat Group
Do Giveaways
Include Customer Service
What are WeChat Official Accounts?
As I have said in previous articles, the best way for a company to utilize WeChat is by setting up an Official Account.
Official Accounts are one of the quickest ways for consumers to learn about your company and services, and allow foreign companies to create articles (including text, images, or videos) on different topics for their fans.