Curiosity and FOMO
Posted: Sun Dec 22, 2024 5:15 am
Power of Notifications
The power of push notifications comes from their ability to dynamically change the way people interact with your app. Yes, they will still use the app on an as-needed basis. But on top of it, notifications and badges artificially create instances when users “need” to use the app. These tools create a channel that you can contr russia whatsapp number ol, which many other retention tools can’t do. Notification dots on icons are especially useful if you are launching or promoting a messaging app.
Inbox Zero Strategy
There is a good chance that your app will be part of the user’s “inbox cleanup” habit. This is a practice of tidying up one’s apps and reducing the number of messages. So, a red circle on top of a mobile app icon can encourage users to open the app and read the active notification. Otherwise, they will feel that they left something unfinished.
It’s not easy to resist finding out what a new notification is trying to tell us. To the brain, information is its own reward. So, we aspire to learn new things and are often driven by curiosity.
Badges can make users feel that they might be missing out on something good, and they won’t find out what it is until they open the app. It may be discounts, loyalty bonus points, calendar reminders, or new content. You can also take advantage of FOMO to achieve high levels of engagement on social media.
Best Practices for Using Badges to Boost Mobile Marketing Results
Here is how you can get the total value of notification badges.
Ensure the Badge Count Is Relevant
Once a badge steers excitement, the app itself needs to pick it up. The number must be clearly tied to something in the app – a message inbox, news feed, or in-app event landing page. Think at the design stage about what it will be.
The power of push notifications comes from their ability to dynamically change the way people interact with your app. Yes, they will still use the app on an as-needed basis. But on top of it, notifications and badges artificially create instances when users “need” to use the app. These tools create a channel that you can contr russia whatsapp number ol, which many other retention tools can’t do. Notification dots on icons are especially useful if you are launching or promoting a messaging app.
Inbox Zero Strategy
There is a good chance that your app will be part of the user’s “inbox cleanup” habit. This is a practice of tidying up one’s apps and reducing the number of messages. So, a red circle on top of a mobile app icon can encourage users to open the app and read the active notification. Otherwise, they will feel that they left something unfinished.
It’s not easy to resist finding out what a new notification is trying to tell us. To the brain, information is its own reward. So, we aspire to learn new things and are often driven by curiosity.
Badges can make users feel that they might be missing out on something good, and they won’t find out what it is until they open the app. It may be discounts, loyalty bonus points, calendar reminders, or new content. You can also take advantage of FOMO to achieve high levels of engagement on social media.
Best Practices for Using Badges to Boost Mobile Marketing Results
Here is how you can get the total value of notification badges.
Ensure the Badge Count Is Relevant
Once a badge steers excitement, the app itself needs to pick it up. The number must be clearly tied to something in the app – a message inbox, news feed, or in-app event landing page. Think at the design stage about what it will be.