The prior preparation of important questions

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suchona.kan.iz
Posts: 7
Joined: Sun Dec 22, 2024 4:06 am

The prior preparation of important questions

Post by suchona.kan.iz »

One of the biggest problems we encounter with our B2B clients is the lack of market information. When it comes to helping them build their own Voice of Customer with our Buyer Persona interview service for their clients , we always encounter the objection to asking their active and potential clients questions and therefore, we work with them on WHAT questions, WHY and HOW to build them.

Within this “how”, this book has helped us a lot to work on it.

From the book we would highlight the common sense when taiwan telegram group link looking for a sincere opinion and not approval. The way to escape from condescending opinions and to direct the answers to efficient things that have really happened.

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The investigation into concrete actions and not opinions to seek valuable insights is a first proposal of the author.

which, as the book says, must "make you feel afraid to ask them" in order to be important, are other aspects with specific weight in the book.

Finally, the concept of a successful meeting, which generates a commitment of time, finances or reputation afterwards.

Very interesting, complementary and easy to read.
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