Types of AI that affect marketing departments
Posted: Sun Dec 22, 2024 5:08 am
AI is here to stay in our lives and it is only a matter of years before we see the different types applied in a variety of fields and sectors .
In marketing, two of the four types of AI that have been projected so far are already being applied.
Current and future types of AI for marketing
Let's look at the types of AI that are already being applied in marketing and what could be a reality in marketing departments in the not-too-distant future.
1.- Reactive AI
Reactive AI is a system without memory saudi arabia mobile number directory and is designed to perform a very specific task. Since it does not remember previous results or decisions, it only works with currently available data. Reactive AI has its origins in statistical mathematics and can analyze large amounts of data to produce a seemingly intelligent result.
An example of this AI applied to the marketing department is found in the product recommendations offered by some e-commerce sites based on users' previous purchases. Netflix's suggestions also use this type of AI to suggest the next content to view.
2.- AI with limited memory
Unlike reactive AI , this form of AI can remember past events and outcomes and monitor specific objects or situations over time. Limited-memory AI can use data from the past and present moment to decide on the action that is most likely to help achieve the desired outcome. However, while limited-memory AI can use past data over a specific period of time, it cannot retain that data in a library of past experiences to use over an extended period of time. As it is trained with more data, limited-memory AI can improve its performance.
In marketing, this AI is used to generate texts from scratch and is the basis of generative AI . Tools like ChatGPT , Gemini, or DeepAI rely on limited-memory AI capabilities to predict the next word, phrase, or visual element within the content you are generating.
3.- Theory of Mind in Artificial Intelligence
This type of AI is still mostly theoretical, but it could empower AI to emulate human relationships more closely. By being able to understand human motives and reasoning, this AI could tailor its interactions with people based on their individual emotional needs and intentions. Furthermore, this AI would also be able to understand and contextualize works of art and essays, something current generative AI tools cannot do.
Artificial intelligence experts anticipate that this technology could have the ability to analyze voices, images, and other types of data to recognize, simulate, monitor, and respond appropriately to human emotions. This could provide significant advantages in the marketing arena by allowing for the personalization of interactions with consumers based on their individual emotional states, potentially increasing the effectiveness of marketing strategies.
4.- Self-aware AI
This AI would have super AI capabilities , but at the moment, this is strictly theoretical. If this breakthrough is ever achieved, AI would have the ability to understand its own internal conditions and characteristics, as well as human emotions and thoughts. In addition, it would develop its own emotions, needs and beliefs.
In marketing, two of the four types of AI that have been projected so far are already being applied.
Current and future types of AI for marketing
Let's look at the types of AI that are already being applied in marketing and what could be a reality in marketing departments in the not-too-distant future.
1.- Reactive AI
Reactive AI is a system without memory saudi arabia mobile number directory and is designed to perform a very specific task. Since it does not remember previous results or decisions, it only works with currently available data. Reactive AI has its origins in statistical mathematics and can analyze large amounts of data to produce a seemingly intelligent result.
An example of this AI applied to the marketing department is found in the product recommendations offered by some e-commerce sites based on users' previous purchases. Netflix's suggestions also use this type of AI to suggest the next content to view.
2.- AI with limited memory
Unlike reactive AI , this form of AI can remember past events and outcomes and monitor specific objects or situations over time. Limited-memory AI can use data from the past and present moment to decide on the action that is most likely to help achieve the desired outcome. However, while limited-memory AI can use past data over a specific period of time, it cannot retain that data in a library of past experiences to use over an extended period of time. As it is trained with more data, limited-memory AI can improve its performance.
In marketing, this AI is used to generate texts from scratch and is the basis of generative AI . Tools like ChatGPT , Gemini, or DeepAI rely on limited-memory AI capabilities to predict the next word, phrase, or visual element within the content you are generating.
3.- Theory of Mind in Artificial Intelligence
This type of AI is still mostly theoretical, but it could empower AI to emulate human relationships more closely. By being able to understand human motives and reasoning, this AI could tailor its interactions with people based on their individual emotional needs and intentions. Furthermore, this AI would also be able to understand and contextualize works of art and essays, something current generative AI tools cannot do.
Artificial intelligence experts anticipate that this technology could have the ability to analyze voices, images, and other types of data to recognize, simulate, monitor, and respond appropriately to human emotions. This could provide significant advantages in the marketing arena by allowing for the personalization of interactions with consumers based on their individual emotional states, potentially increasing the effectiveness of marketing strategies.
4.- Self-aware AI
This AI would have super AI capabilities , but at the moment, this is strictly theoretical. If this breakthrough is ever achieved, AI would have the ability to understand its own internal conditions and characteristics, as well as human emotions and thoughts. In addition, it would develop its own emotions, needs and beliefs.