The company currently operates in 11 European markets russian phone number list and plans to continue expanding. Their long-term strategy covers the countries of Central and Southern Europe.
Answear has a hybrid development system: partly it relies on experience and common tactics for all countries, and partly leaves some autonomy for the brand of a specific country. The communication strategy is built by the joint efforts of the central office and local teams.
Answear approaches country selection with careful analysis. For example, the company does not plan to expand to the German market. The reason is that there are brands with many years of history that have a strong connection with customers, so it is challenging to compete with them.
In 2014, Answear created its own women's clothing and accessories brand.
And in 2020, it was rebranded to Answear Lab. The first collection of the renewed brand included more than 100 outfits, the total assortment reached 87,000 models, and the audience embraced all capsule collections.
Creating a private label allows to:
have a certain uniqueness because this brand can only be purchased at Answear;
build brand loyalty effectively;
get a higher margin due to the fact that the entire chain – from creating a brand to building communication with consumers – is managed by the company itself.
In 10 years, the Answear company has come a long way from developing in the local market of Poland to becoming an international brand and operating in 11 countries. This result became possible thanks to a balanced approach to selecting markets and building strategies. And, of course, thanks to a powerful team – more than a hundred managers and specialists.