One of the main attractions of this new RCS messaging technology is the possibility of indonesia mobile number creating richer and more personalized interactions. Companies no longer need to limit themselves to sending short texts; they can now include videos, images, audios and even invitations to chat groups. This opens up a range of possibilities for marketing campaigns, making them more attractive and effective.
Another important point is security. Messages sent through this new system are verified, which ensures that the customer knows that the communication comes from a trusted source, such as a company or bank. This helps to avoid fraud and scams, which are common problems with traditional SMS.
Additionally, businesses can track in real time whether messages have been delivered and read, allowing for more detailed analysis of the performance of their advertising campaigns. This feature is especially useful for adjusting marketing strategies and improving customer engagement.
The future of messaging in Brazil
During the RCS World 2024 event , experts discussed the possibilities and challenges that this new technology faces in Brazil. Many believe that it has the potential to completely replace SMS and compete directly with messaging apps such as WhatsApp. The main difference is that this technology offers companies more control over their campaigns and less competition with personal messages from customers, common in apps like WhatsApp.
However, one of the biggest challenges is increasing the adoption of this tool, both by consumers and companies. Although Vivo and Claro are investing heavily in the expansion and promotion of the technology, many companies still use SMS because it is more well-known and accessible. Over time, it is expected that, as more companies discover the benefits of this new form of communication, adoption will increase.
Competition with WhatsApp
Although WhatsApp is one of the most popular messaging apps in Brazil, it faces some limitations when it comes to corporate communications. For example, WhatsApp has strict rules about sending promotional messages, which limits its usefulness for marketing campaigns. Additionally, on WhatsApp, businesses compete for consumers’ attention with messages from family, friends, and groups, which can undermine the impact of an advertising campaign.
With new carrier technology, brands can create a unique communication channel with their customers, without competing with other messages. This offers a unique opportunity for more targeted and effective campaigns.
Challenges for the popularization of the new RCS messaging technology
Despite all the advantages, there are some challenges to be overcome before this new form of communication becomes popular in Brazil. The main challenge is to increase the number of devices compatible with the service. Although Vivo is working to expand this compatibility, currently not all smartphones can access the advanced functions offered.