How to transform your video content into compelling content
Posted: Sat Jan 18, 2025 6:35 am
TYPES OF VIDEO TO CREATE COMPELLING CONTENT
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Video is one of the most powerful media for palestine b2b leads connecting with viewers. Its success is based on quality content, both in terms of message, images and distribution channels.
Facebook and Google are increasingly giving more importance to this presentation format, as people are likely to want to know more about a product or buy it after watching a video of it. Tools such as YouTube , Facebook Live, Snapchat, Instagram, Periscope and 360º videos are being used more and more frequently.
Users prefer short content (less than 10 minutes). The shorter the video, the better, so you need to grab the visitor's attention by showing the brand and the message you want to convey as quickly as possible.
The guidelines for achieving successful video content are:
Educate (teaching the viewer how a product works and its different uses)
Entertain (conveying a message in a fun way that creates empathy with the audience, making them remember it and want to watch it again and again)
Engage (reach a target audience that is genuinely interested in your service and get them to engage with it).
Every day, millions of people visit YouTube to learn, do or feel something, seeking entertainment, information or inspiration, or they may be interested in making a purchase. Successful brands use this channel to distribute content that provides value to the public (videos that they enjoy watching), structuring the material in an attractive way and thus guiding their consumption decisions. Focus your video on your target audience (Millennials, women passionate about fashion or beauty, athletes) and adopt their style.
TYPES OF VIDEO TO CREATE COMPELLING CONTENT
It is essential to know what type of video to choose when creating audiovisual content . Whether we want to launch a new campaign or promote a product, it is important to be original. The material has a greater impact when it is something never seen before.
Explanatory or demonstration video
Turn your video content into compelling content
Its purpose is to explain the use of a product or service, so that the audience understands how it works and solves a problem in a few minutes. It helps viewers resolve doubts and clarify concerns.
Advertising video
They are closely related to traditional video content used in offline advertising media (television), focusing on a clear objective. But they are also usually much shorter and more entertaining so that they engage the viewer more quickly, and they themselves share it and make it go viral on all their social networks.
Testimonial video
Showing the face of one of your satisfied customers sharing their experience about the benefits of your product is a strategy that creates engagement between the brand and the public. The best promotion comes from the recommendation of a loyal consumer, who with their enthusiasm can attract potential customers. Always take care of the message in the testimonial, making sure it is fun, clear and does not seem forced or fake.
Experience video through influencers
It is one of the most exploited ways currently by companies to palestine b2b leads sell a service. The audience identifies more with a real person and without poses, than with an artist or public figure who follows a script. Influencers show the product as it is in their own way, leaving aside the stereotypes of advertising. Their power lies in the way the message is distributed. In the end, the fan is carried away by the experience that the Influencer describes, influencing their purchase decision.
Influencer marketing campaigns have been successful because not only the number of followers in their community is taken into account, but also the authority of their voice in the media, which makes perfect sense if what is sought is a greater reach in the audience. Those who influence a group know what elements attract their attention.
Share your video content through all available social media. Your audience can also help you in this task by doing the same on their networks, either because they find it useful for their community, because it is fun, or to show that the information is of interest to them (Include a Call to Action that tells them what they should do).
Experiment with multiple formats such as Live streaming, direct videos, 360º , etc. and discover which one best fits the objectives proposed in your campaign.
Share :
Video is one of the most powerful media for palestine b2b leads connecting with viewers. Its success is based on quality content, both in terms of message, images and distribution channels.
Facebook and Google are increasingly giving more importance to this presentation format, as people are likely to want to know more about a product or buy it after watching a video of it. Tools such as YouTube , Facebook Live, Snapchat, Instagram, Periscope and 360º videos are being used more and more frequently.
Users prefer short content (less than 10 minutes). The shorter the video, the better, so you need to grab the visitor's attention by showing the brand and the message you want to convey as quickly as possible.
The guidelines for achieving successful video content are:
Educate (teaching the viewer how a product works and its different uses)
Entertain (conveying a message in a fun way that creates empathy with the audience, making them remember it and want to watch it again and again)
Engage (reach a target audience that is genuinely interested in your service and get them to engage with it).
Every day, millions of people visit YouTube to learn, do or feel something, seeking entertainment, information or inspiration, or they may be interested in making a purchase. Successful brands use this channel to distribute content that provides value to the public (videos that they enjoy watching), structuring the material in an attractive way and thus guiding their consumption decisions. Focus your video on your target audience (Millennials, women passionate about fashion or beauty, athletes) and adopt their style.
TYPES OF VIDEO TO CREATE COMPELLING CONTENT
It is essential to know what type of video to choose when creating audiovisual content . Whether we want to launch a new campaign or promote a product, it is important to be original. The material has a greater impact when it is something never seen before.
Explanatory or demonstration video
Turn your video content into compelling content
Its purpose is to explain the use of a product or service, so that the audience understands how it works and solves a problem in a few minutes. It helps viewers resolve doubts and clarify concerns.
Advertising video
They are closely related to traditional video content used in offline advertising media (television), focusing on a clear objective. But they are also usually much shorter and more entertaining so that they engage the viewer more quickly, and they themselves share it and make it go viral on all their social networks.
Testimonial video
Showing the face of one of your satisfied customers sharing their experience about the benefits of your product is a strategy that creates engagement between the brand and the public. The best promotion comes from the recommendation of a loyal consumer, who with their enthusiasm can attract potential customers. Always take care of the message in the testimonial, making sure it is fun, clear and does not seem forced or fake.
Experience video through influencers
It is one of the most exploited ways currently by companies to palestine b2b leads sell a service. The audience identifies more with a real person and without poses, than with an artist or public figure who follows a script. Influencers show the product as it is in their own way, leaving aside the stereotypes of advertising. Their power lies in the way the message is distributed. In the end, the fan is carried away by the experience that the Influencer describes, influencing their purchase decision.
Influencer marketing campaigns have been successful because not only the number of followers in their community is taken into account, but also the authority of their voice in the media, which makes perfect sense if what is sought is a greater reach in the audience. Those who influence a group know what elements attract their attention.
Share your video content through all available social media. Your audience can also help you in this task by doing the same on their networks, either because they find it useful for their community, because it is fun, or to show that the information is of interest to them (Include a Call to Action that tells them what they should do).
Experiment with multiple formats such as Live streaming, direct videos, 360º , etc. and discover which one best fits the objectives proposed in your campaign.