Each persona has its own strategy. Indeed, we do not address a 55-year-old business leader or a 35-year-old marketing manager in the same way. Or a man or a woman. These two types of people that you highlighted when defining your personas do not have the same vision of business.
One will have a greater digital openness than the other, the other a less extroverted personality... All of this data will allow you to adapt your strategies and your content according to your targets. uae whatsapp data
Let's take McDonald's restaurants as an example. This large group has different targets. On one side there is the housewife, the student or the young child. For each target there is a different communication, language and commercial aspects. For a child we communicate and play on the toys side. The housewife, on the other hand, will be more aware of communication around the quality of the products.
We can therefore see the importance of creating personas for your marketing strategy. Without personas it is difficult to know your targets and therefore to deal with them. The creation of this concept also allows you to be more effective on all issues related to customer experience.
If you found this article interesting and are interested in the issue of social media strategy, do not hesitate to consult our article on content creation . Would you like to be supported in your approach to increasing your leads ? We invite you to contact our teams for more information.