The concept of Growth Hacking works thanks to the AARRR formula. This acronym is divided into 5 key steps:
Acquisition : which aims to attract new users through all types of channels. These channels are both web and off-line. The objective is to acquire a maximum number of leads and make your brand known quickly. singapore whatsapp data
Activation : which is a phase where the goal is to encourage the potential prospect to take an initial action. This can be done by subscribing to a newsletter or by filling out a form or sharing on social networks. This part also takes into account the first request for information.
Retention : the goal of which is to convert regular users. That is, those who often share your blog articles, those who visit your site a lot. It also involves targeted emailing or the publication of targeted posts on social networks.
Revenue : Once the engagement process is in place, the goal is to convert subscribers, leads, or users into customers. As the title suggests, the goal at this point is to generate revenue. This step is also used to measure purchase frequency, experience, and customer satisfaction.
The reference : The goal is to have opinion relays so that they can broadcast your content and get people talking about you. In this case, we are talking about word of mouth or word of mouth 2.0. There is a question of virality in this action. Who better than a consumer with a strong network to advertise their brand. It can be done through press relations or public via events.Growth Hacking focuses on using all existing channels to attract the customer into its nets. By using all existing channels, we refer to the term 360° strategy marketing. The objective is to support and satisfy as many customers as possible in a minimum of time.