Pseudomarketing internet marketing
Posted: Sun Jan 12, 2025 8:26 am
What is pseudo-marketing, how to recognize it, why is it dangerous and why is it encountered at every turn these days?
Let's first figure out the definition of pseudo-marketing. Most people, when they hear this expression, imagine outright deception. When some useless and stupid actions that look like marketing events are passed off as marketing. In fact, this is no longer pseudo-marketing, but simple fraud.
Pseudomarketing is false marketing, when only part of marketing is presented as marketing. For example, when a specialist is only engaged in advertising, but calls himself a marketer, and his occupation is marketing.
Meanwhile, marketing stockholder database
is a set of processes for creating, promoting and providing products or services to consumers and managing relationships with them for the benefit of the company.
Why is pseudo-marketing so prevalent right now?
Never before has pseudo-marketing been as widespread as it is now. The reason is the emergence of new technologies, and with them fundamentally new methods of sales. Internet marketing appeared and the opportunity to create an online business located entirely on the Internet. And at some point, when experienced marketers had not yet figured out the Internet, and young IT specialists had not yet grasped the intricacies of marketing, a void was formed, which was filled by pseudo-marketers. And to this day, 99% of all pseudo-marketers work in Internet marketing.
How to recognize pseudo-marketing
There are several signs by which you can recognize pseudo-marketing.
The main sign of pseudo-marketing is the lack of a comprehensive approach
Real marketing is the organization of the entire process from market research, finding a niche and creating a sought-after product to delivery methods and receiving feedback from customers. pseudo-marketing usually offers only one or several points. For example, only online promotion, development and implementation of an advertising campaign or development and "packaging" of a new product.
Let's first figure out the definition of pseudo-marketing. Most people, when they hear this expression, imagine outright deception. When some useless and stupid actions that look like marketing events are passed off as marketing. In fact, this is no longer pseudo-marketing, but simple fraud.
Pseudomarketing is false marketing, when only part of marketing is presented as marketing. For example, when a specialist is only engaged in advertising, but calls himself a marketer, and his occupation is marketing.
Meanwhile, marketing stockholder database
is a set of processes for creating, promoting and providing products or services to consumers and managing relationships with them for the benefit of the company.
Why is pseudo-marketing so prevalent right now?
Never before has pseudo-marketing been as widespread as it is now. The reason is the emergence of new technologies, and with them fundamentally new methods of sales. Internet marketing appeared and the opportunity to create an online business located entirely on the Internet. And at some point, when experienced marketers had not yet figured out the Internet, and young IT specialists had not yet grasped the intricacies of marketing, a void was formed, which was filled by pseudo-marketers. And to this day, 99% of all pseudo-marketers work in Internet marketing.
How to recognize pseudo-marketing
There are several signs by which you can recognize pseudo-marketing.
The main sign of pseudo-marketing is the lack of a comprehensive approach
Real marketing is the organization of the entire process from market research, finding a niche and creating a sought-after product to delivery methods and receiving feedback from customers. pseudo-marketing usually offers only one or several points. For example, only online promotion, development and implementation of an advertising campaign or development and "packaging" of a new product.