Online Marketing Today
Posted: Sun Jan 12, 2025 6:55 am
marketing.
It is regrettable, however, that this development is not as rapid as one might hope. But each and every one of us can contribute to remedying this situation by working for equality in our own sector of activity .
Today, we will review architect database the actions we can take to make our small contribution, then we will shine the spotlight on these pioneers who have paved the way and are an example for all women.
Like almost all fields, marketing, and even more so online marketing, is a predominantly male field . Everything is geared towards men and women are generally excluded, whether as an audience or as creatives.
Just like traditional marketing, online marketing was created by men . Therefore, it reproduces predominantly masculine models and language. This fact creates a vicious circle: you create a product that is eminently masculine, men like it, and they buy it. And as a result, this product only attracts customers of the same gender.
Video games provide us with a good example of this. Historically, these games were created and distributed by a male audience. Years later, women were still excluded from this activity. Lately, it seems that this trend is changing with the entry of women into the world of marketing and design .
The world of digital marketing has just realized that women represent about 50% of its potential audience . They are independent, make their own decisions, and have purchasing power. This is significant data. In addition, women have a significant impact as influencers and opinion creators . And in the world of digital marketing, this is a prodigious added value. In short, women are a source of profit for this sector.
What can I do in my job?
Of course, the world is not going to change overnight. We are working on it. We are not just sitting around waiting. In the meantime, the pioneers of digital marketing have the following recommendations for us:
Measure your work regularly so you can analyze it later.
To position yourself properly and make the best use of your time and resources, be sure to choose a particular area and become a specialist in it.
The world of digital marketing is always changing: keep learning to stay up to date.
“Market yourself” . Create your brand and exploit it by defining a good strategy.
Try to create a trend, to stand out . This is a goal that you can only achieve gradually, using strategies that will induce social and cultural changes.
Create quality content on your own blog or social media. This way, you can help other professionals while making yourself known in your industry.
It is regrettable, however, that this development is not as rapid as one might hope. But each and every one of us can contribute to remedying this situation by working for equality in our own sector of activity .
Today, we will review architect database the actions we can take to make our small contribution, then we will shine the spotlight on these pioneers who have paved the way and are an example for all women.
Like almost all fields, marketing, and even more so online marketing, is a predominantly male field . Everything is geared towards men and women are generally excluded, whether as an audience or as creatives.
Just like traditional marketing, online marketing was created by men . Therefore, it reproduces predominantly masculine models and language. This fact creates a vicious circle: you create a product that is eminently masculine, men like it, and they buy it. And as a result, this product only attracts customers of the same gender.
Video games provide us with a good example of this. Historically, these games were created and distributed by a male audience. Years later, women were still excluded from this activity. Lately, it seems that this trend is changing with the entry of women into the world of marketing and design .
The world of digital marketing has just realized that women represent about 50% of its potential audience . They are independent, make their own decisions, and have purchasing power. This is significant data. In addition, women have a significant impact as influencers and opinion creators . And in the world of digital marketing, this is a prodigious added value. In short, women are a source of profit for this sector.
What can I do in my job?
Of course, the world is not going to change overnight. We are working on it. We are not just sitting around waiting. In the meantime, the pioneers of digital marketing have the following recommendations for us:
Measure your work regularly so you can analyze it later.
To position yourself properly and make the best use of your time and resources, be sure to choose a particular area and become a specialist in it.
The world of digital marketing is always changing: keep learning to stay up to date.
“Market yourself” . Create your brand and exploit it by defining a good strategy.
Try to create a trend, to stand out . This is a goal that you can only achieve gradually, using strategies that will induce social and cultural changes.
Create quality content on your own blog or social media. This way, you can help other professionals while making yourself known in your industry.