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HubSpot vs Microsoft Dynamics: Which is better for your business?

Posted: Wed Jan 08, 2025 4:47 am
by pappu636
To achieve commercial success in the digital age, HubSpot and Microsoft Dynamics offer many tools. Find out which one is best for your company.

Among business platforms, HubSpot and Microsoft Dynamics are two very popular and successful exponents. Having a good sales system today is essential to be competitive in your market and to be able to take full advantage of your teams' efforts. We could say that these types of platforms are responsible for much of the growth that your business has or does not have, facilitating, organizing and improving daily work.

Let's see, then, which system is best for your business.

HubSpot: your work ally
HubSpot is a platform that combines different tools that will complement all or almost all of your business' work, to grow better, organize your tasks and work on what is really important. Some of its main components are:

CRM : This system is offered for free and will help your company organize your company's data and contact flow. With HubSpot's CRM you can manage leads efficiently, and always have all the information you need at hand to interact with each person and bring them closer to the sale.

Marketing Hub : the martech toolset your company will need to shine. It has a very intuitive and easy-to-use interface for creating content, doing email marketing , managing social networks, or tracking campaigns. Without a doubt, it will boost your actions towards really positive results.

Sales Hub : This system enhances CRM functions and provides customizable support to croatia phone number your company's sales team , always in conjunction with and supporting other areas. You can track leads, manage the sales pipeline , record calls with contacts, and keep each point of interaction with your contacts recorded in an orderly manner in the CRM.

Service Hub : HubSpot's customer service module offers all the tools you need to stay in touch with your buyers, answer their queries effectively, and build meaningful relationships on the channels they prefer.

Microsoft Dynamics 365: the right hand of the sales team
Compared to the previous one, the Microsoft Dynamics platform is limited to a single area of ​​your business: it is a tool specifically designed to increase your company's CRM functionalities:

Dynamics 365 for Retail is built just for the retail sector. It is an application that unifies data of all kinds originating from different channels.

Dynamics 365 for Customer Service is one of the most notable. It allows you to analyze the user experience from start to finish in a normal user journey; it is especially focused on social networks.

Dynamics 365 for Sales is designed to complement your organization's sales team. It helps with follow-ups and lead management and allows you to improve the work of other departments. Like HubSpot's CRM, it offers a free version for part of the tool.

Which one is better for you?
There are certain things that the two platforms share, elements that are central to any business and not all business systems possess. Microsoft Dynamics and HubSpot have in common:

They are customizable, although in different sizes.

They allow for organized and assisted monitoring of commercial flows.

That have ticket systems for assistance or system problems.

They offer integrations with other tools and databases, although HubSpot has many internal platforms that do not require external add-ons to do a great job.

However, there are differences between the two, as we have already seen. In general terms, HubSpot offers a more intuitive and user-friendly sales system by design, which could be a great benefit for people who are not familiar with these platforms. In addition, HubSpot is much more customizable and flexible in the sales and marketing area.