The era of video marketing
Posted: Wed Jan 08, 2025 4:01 am
Close up of businesswoman pressing media play icon
In this post we review the success of video as a content format, its advantages for companies, and we mention the key points of a video marketing strategy.
Video consumption around the world continues to grow.
In a study conducted by HubSpot Research, it was found that 54% of consumers prefer to watch videos from the brands and companies they follow rather than newsletters or images. In fact, videos are the second most popular type of content on social media for increasing engagement.
Platforms like YouTube and TikTok have always been video-centric. Platforms like Instagram and Facebook are increasingly focusing on video. Even platforms that don’t offer native video uploads emphasize the value of video marketing.
By 2023 , a staggering 2 billion people worldwide are expected to use a mobile device to watch videos . By 2024, this format could account for 80% of all internet traffic.
In short, video as a content format is growing like never before thanks to cayman islands phone number the large technological platforms and, in fact, there are more and more tools to generate or edit videos in a simple way , which further encourages its adoption among users and companies.
Canva , which became very popular for making it easy to edit and create images of all kinds, has also recently offered a very powerful and easy-to-use free online video editor .
Clipchamp , acquired by Microsoft in 2021, is another very popular editing tool that greatly simplifies many of the most common tasks when editing or creating audiovisual designs.
Wideo , on the other hand, is a platform designed especially for the creation of high-quality animated videos and presentations. With the ability to combine audiovisual resources and tell captivating stories, Wideo allows you to generate attractive and professional presentations.
And there's also CapCut, InShot, Flexclip... the list is long.
There is no doubt that companies can take advantage of this situation if they invest more time and effort in developing a consistent video marketing strategy.
What is video marketing?
Video marketing is the management of marketing actions and campaigns through audiovisual language, in particular through short videos distributed on social networks and sites such as YouTube or Vimeo.
There are many types of videos, which can be used for different purposes, which gives the format a lot of versatility. Some possible examples are:
Product demonstration videos.
Institutional videos, to promote or publicize a brand.
Videos to promote an event.
Video interviews with experts or market representatives.
Educational videos, explaining how to do something.
Explanatory videos or animated infographics to raise awareness about a topic.
Product installation or implementation tutorial videos.
Case studies or filmed testimonials from your clients.
Live videos.
360º or virtual reality videos.
Personalized video messages for your audience.
Advertising videos.
The possibilities of video as a content format are very broad, and the greater willingness of users to watch a video compared to reading a text makes it a very valuable medium for spreading a company's brand, helping its customers to better understand a topic, or demonstrating the advantages of the products and services it sells.
In this post we review the success of video as a content format, its advantages for companies, and we mention the key points of a video marketing strategy.
Video consumption around the world continues to grow.
In a study conducted by HubSpot Research, it was found that 54% of consumers prefer to watch videos from the brands and companies they follow rather than newsletters or images. In fact, videos are the second most popular type of content on social media for increasing engagement.
Platforms like YouTube and TikTok have always been video-centric. Platforms like Instagram and Facebook are increasingly focusing on video. Even platforms that don’t offer native video uploads emphasize the value of video marketing.
By 2023 , a staggering 2 billion people worldwide are expected to use a mobile device to watch videos . By 2024, this format could account for 80% of all internet traffic.
In short, video as a content format is growing like never before thanks to cayman islands phone number the large technological platforms and, in fact, there are more and more tools to generate or edit videos in a simple way , which further encourages its adoption among users and companies.
Canva , which became very popular for making it easy to edit and create images of all kinds, has also recently offered a very powerful and easy-to-use free online video editor .
Clipchamp , acquired by Microsoft in 2021, is another very popular editing tool that greatly simplifies many of the most common tasks when editing or creating audiovisual designs.
Wideo , on the other hand, is a platform designed especially for the creation of high-quality animated videos and presentations. With the ability to combine audiovisual resources and tell captivating stories, Wideo allows you to generate attractive and professional presentations.
And there's also CapCut, InShot, Flexclip... the list is long.
There is no doubt that companies can take advantage of this situation if they invest more time and effort in developing a consistent video marketing strategy.
What is video marketing?
Video marketing is the management of marketing actions and campaigns through audiovisual language, in particular through short videos distributed on social networks and sites such as YouTube or Vimeo.
There are many types of videos, which can be used for different purposes, which gives the format a lot of versatility. Some possible examples are:
Product demonstration videos.
Institutional videos, to promote or publicize a brand.
Videos to promote an event.
Video interviews with experts or market representatives.
Educational videos, explaining how to do something.
Explanatory videos or animated infographics to raise awareness about a topic.
Product installation or implementation tutorial videos.
Case studies or filmed testimonials from your clients.
Live videos.
360º or virtual reality videos.
Personalized video messages for your audience.
Advertising videos.
The possibilities of video as a content format are very broad, and the greater willingness of users to watch a video compared to reading a text makes it a very valuable medium for spreading a company's brand, helping its customers to better understand a topic, or demonstrating the advantages of the products and services it sells.