In this article we tell you the success story of the implementation of HubSpot at Teclab and IPP. How can the use of different technologies unify the experience and improve business results?
Teclab and IPP are two educational institutes, the first one from Argentina and the second one from Chile. They have between 10 and 35 courses available to the community, all co-created with industry experts. Their modality is based on a 100% online platform and adapts to the student's learning experience.
Both institutes are part of Social Learning, a network made up of renowned institutions that believes in the accessibility of education to achieve more just and equitable societies, and adapts education to the new digital reality by offering 100% online courses.
The goal was to offer the right courses to the right people, to adapt in a personalized way to each student's learning style, to identify their academic process within the institutions. To achieve this, they had information systems divided between several platforms. Their marketing teams worked on content strategies for lead nurturing, but none of their tasks were automated and they were not scalable to other dimensions: growth was a limitation.
Evolution as a business driver
The marketing and sales teams at Teclab and IPP created a model canada phone number that could be replicated at different levels, in which they designed the routes and established the needs that had to be met. Due to the type of service they offered, individual traceability of each contact was required, in order to measure progress, interactions, means of contact and other variables. They were looking for a complete platform in which they could automate their marketing and sales processes and that allowed integrations with other solutions.
This is how they came to HubSpot.
Workflows, forms and the power of a positive experience
After 90 days of training with the HubSpot team, the collaborators of both educational institutes were able to implement their process model on the platform. They made use of various tools such as workflows, forms, email marketing and other solutions from the Marketing Hub and the Sales Hub, all aimed at fully personalizing communication, agility between stages and managers and managing quality contacts.
“Each of the tools that HubSpot provides us as an automation platform was adapted to our model. We focus on the user experience and our marketing and sales model is based on data. Combining both things in a platform like Hubspot was the key to achieving the growth and scalability we needed,” Matías Nicotra, CMO.
In conjunction with a content strategy to nurture users, they heavily implemented automation in marketing and sales processes to ensure a natural and fluid experience with leads, communicating what was necessary at the right time. In turn, these workflows were integrated into the CRM platform , linking prospects with managers and different information modules in one place, at all stages of conversion.