When you hear the phrase “Establishing multiple touchpoints telemarketing data throughout your lead generation funnel”, do your eyes glaze over like a Krispy Kreme donut? Does a lone tumbleweed roll past while crickets chirp in the distance?No stress, we’re here to break this concept down for you in simple terms so you can understand just how powerful it can be for your business, while also giving you some tips to start applying multiple touchpoints from today.

One really is the loneliest number when it comes to lead generation. Only having a single touchpoint for your business is a huge missed opportunity! To convert high quality leads, the more the merrier –but the key is that the ‘more’ needs to be providing value. If you reach out to someone using only one channel, and they don’t bite, that’s it – ding ding ding! You’re out of the game