Best Subfolders in Semrush Traffic Analytics

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Filter Top Pages Based on Traffic Channel in Semrush Traffic Analytics
You can also filter by page. And see the page in question by clicking on it.

For example, we sorted Vrbo pages based on the word “vacation.”

Filter top pages based on a keyword in Semrush Traffic Analytics
This page receives a lot of traffic from paid search and organic search on social media.

This means you have insight into Vrbo's marketing strategy.

Finally, the Subfolders and Subdomains tabs show japan phone data your competitors' top subfolders and subdomains based on traffic and channels.

Like here:

And there:

Use this information to determine if you should focus your efforts on creating similar subfolders or subdomains.

Further reading :

Subdomain vs. Subdirectory: Which is Better for SEO?
Generate Audience Insights
The Audience Overview tab is a great starting point for understanding how your market audience interacts with you and your competitors.

Audience Overview tab in Semrush Traffic Analytics
The overlap chart shows the size of your competitors' audiences. And the extent to which their audiences overlap.

For example, the graph below shows the audience of five major U.S. newspapers.

Audience Overlap Graphs in Semrush Traffic Analytics
The largest circle is that of the New York Times, which indicates that it has the largest audience with 48.6 million monthly visitors.